- Pin Your Way To An Epic Playdate Weekend With Hyundai

COSTA MESA, Calif., March 12, 2013 – Hyundai today announced the launch of a new Pinterest promotion, Hyundai Epic Playdate Weekend. The new campaign is the first for the company on the social media platform and gives pinners a chance to win an epic family trip to Los Angeles. Through March 27, consumers can pin their favorite photo from the Hyundai Santa Fe Pinterest Board to their own "Hyundai's Epic Playdate Weekend" board along with at least four other original photos depicting their ultimate play date and where the Hyundai Santa Fe would take them. Four winners will be selected at random to win Grand Prize Packages that include a trip for four to Los Angeles to attend Hyundai's Epic Playdate Weekend. The prize package includes:

• Round-trip transportation to Los Angeles for the winners and their families
• A two-night stay at a Los Angeles hotel
• One night of camping in Shelter Co Luxury tents (that include a camp butler) at Rancho Dos Pueblo in Santa Barbara
• Access to family fun activities including making s'mores and building compressed air rockets
• $270 in spending money

"We are excited to engage the Pinterest audience with Hyundai's first contest on the platform," said David Matathia, Director of Marketing Communications, Hyundai Motor America. "Hyundai's Epic Playdate Weekend is a celebration of pure family fun and Santa Fe is the perfect vehicle for families looking to celebrate life's exciting and unforgettable moments. This contest allows consumers to interact with Hyundai in a digital and content-driven way." Built for today's family, the all-new third-generation Santa Fe showcases the brand's cutting-edge capabilities through its bold design, impressive fuel economy and a host of amenities to delight drivers and passengers with high expectations for functionality and comfort. To register for the Hyundai Epic Playdate Weekend Pinterest promotion, please visit: http://go.rtm.com/HyundaiEpicPlaydate.