Category Archives: 2008

Hyundai Announces Name of Future Five-Door

Hyundai Announces Name Of Future Five-Door

All-New 2009 Elantra Touring Moves A Popular Nameplate In A Sportier, More Functional Direction

TRAVERSE CITY, Mich., 08/08/2007 Hyundai Motor America Vice President of Product Development and Strategic Planning John Krafcik, speaking at the Center of Automotive Research Management Briefing Seminars, announced Hyundai’s all-new five-door compact will be named “Elantra Touring.” Elantra Touring will reach dealers in the spring of 2008 as a 2009 model year vehicle. The “Touring” name captures this all-new model’s combination of high-function and fun-to-drive character. Elantra Touring will once again extend Elantra’s product line into the compact five-door segment. (The previous generation also featured a sporty five-door model). Elantra Touring will come with class-leading standard safety technologies, including Electronic Stability Control (ESC) with Traction Control, ABS with Electronic Brake-force Distribution, and six standard airbags, including side curtain airbags and active front head restraints. The vehicle will be the first compact five-door with standard Electronic Stability Control.[1]

Elantra Touring will have the most interior volume (passenger volume plus cargo space) of any five-door in its class and will be powered by the same fuel-efficient 2.0-liter, in-line four-cylinder found in the Elantra sedan. This newest Hyundai will also feature unique sport suspension and steering tuned for greater response and handling, while offering Hyundai’s first USB port, along with a standard auxiliary jack and standard XM Satellite Radio®. Elantra Touring’s competition will include the Toyota Matrix, Dodge Caliber and Mazda3.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

[1] Based on AutoPacific mainstream compact 5-Door segmentation

2008 Hyundai Veracruz Adds Navigation

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2008 Hyundai Veracruz Adds Navigation

FOUNTAIN VALLEY, Calif., When introduced in 2007, the all-new 7-passenger Veracruz took the auto industry by storm, raising the bar on what consumers could expect in the premium, midsize crossover segment. Building on that momentum, the Veracruz gets even better for 2008, adding an all-new navigation system, designed for Hyundai by LG, one of the world’s leading electronics manufacturers.

NEW EQUIPMENT HIGHLIGHTS FOR 2008
* LG navigation system
* Previously optional equipment on Limited model, now standard

– Memory settings for power driver seat, exterior mirrors and steering wheel
– Power tilt/telescopic steering wheel
– Adjustable gas and brake pedals
– Proximity key with immobilizer
– Rain-sensing wipers
– 115-volt power outlet
– Lighted door scuff plates

* Power tailgate and 115-volt outlet now available on SE model

Also for 2008, the Veracruz Limited model adds several high-demand features to its long list of standard equipment. This equipment includes: memory settings for the power driver seat, exterior mirrors and steering wheel, power tilt/telescopic steering wheel, adjustable gas and brake pedals, proximity key with immobilizer, rain-sensing wipers, 115-volt power outlets and lighted door scuff plates.

A unique blend of substance, luxury and style, the 2008 Hyundai Veracruz targets the Honda Pilot and Toyota Highlander, while offering the kind of upscale amenities and premium craftsmanship found in the Lexus RX350 and Mercedes-Benz ML.

BOLD AND BEAUTIFUL

The Veracruz demonstrates Hyundai’s product expansion and global design evolution through its continued use of organic forms to create a refined and luxurious exterior appearance. Fluid lines, which combine with integrated headlights and taillights, help create a unified aesthetic for the vehicle.

Up front, the sculpted bumper creates the appearance of additional height. Three-tiered headlights complement the design. The grille combines a flat-lined upper chrome bezel and a curved lower bezel. Distinctive character lines and a fast profile enhance the stylish, yet functional imagery of the vehicle. Adding to its appearance is the Veracruz’s seductive beltline, which ascends from the wraparound headlights, around the tapering body, then down to the prominent tail lights. Chrome trim is strategically applied to highlight some of Veracruz’s design features, but also works to create an elegant, luxurious presence for the vehicle. The prominent wheel arches house 17- or 18-inch wheels.

Smooth and solid in its stance, the Veracruz even impresses as it departs. The integrated rear fascia has a sculpted section that blends seamlessly into the sides of the tail lights. The tail lights angle towards the character line highlighting the rounded back glass and dual exhaust tips. A rear spoiler enhances the Veracruz’s sporty profile.

INTELLIGENT INTERIOR

Inside, passengers are coddled in a rich, sophisticated environment inspired by boutique hotels. The result is an interior that could be found in the finest luxury sedans, thanks to intelligent ergonomic engineering, intuitive design, and superior craftsmanship by Hyundai designers and engineers. Hyundai has crafted a winner, combining space with elegance and including conveniences that exceed expectations.

Every major component of Veracruz has been designed to reduce cabin noise below that of the whisper-quiet Lexus RX350. To isolate outside noise, Hyundai applies acoustic dampening sheets to the doors and unibody, a steel plate beneath the engine and four layers of carpet padding. Engine noise is reduced through an electronically controlled engine mount, a multi-curvature dash, custom hood insulation and a pillow tripod joint, which lessens vibrations from the driveshaft at idle.

Seating for seven adults is made possible because of Hyundai’s standard Hideaway™ third-row seat. Access to the third row is simple with the flip of a lever to slide the second row forward. Additionally, a well-thought out design means cargo space is abundant in the Veracruz. Although 9.7 inches shorter than the Mercedes Benz GL, the Veracruz still has more cargo volume.

Available dual-zone climate controls for driver and front-seat passenger further enhance the Veracruz’s luxury credentials. Second- and third-row passengers enjoy a new level of comfort, due to B-pillar-mounted adjustable vents, rear HVAC controls and roof-mounted vents.

Brushed metal accents and blue backlighting for all interior gauges, switches and buttons highlight the modern, integrated interior design. Even the front cupholders are accented with blue light to aid nighttime driving, while soft blue lighting in the overhead console provides subdued mood lighting. Hyundai’s focused attention to detail can be seen throughout the interior – console bins and the glovebox are lined with soft flocking material. Powerpoint caps, seatbelt buckles and cupholder inserts are color-keyed for design harmony. Soft-touch, high-quality materials, low-gloss surfaces and zero-tolerance fits are used throughout the interior.

An AM/FM/XM Satellite Radio®/CD/MP3 audio system includes an internal 172-watt amplifier and six speakers and comes standard in the Veracruz GLS and SE. The 315-watt Infinity® AM/FM/XM Satellite Radio/CD-changer/MP3 audio system with subwoofer and external amplifier is standard on the Limited trim and optional in the SE. Audiophiles with even more demanding tastes will be impressed by the Infinity AM/FM/XM Satellite Radio/CD-changer/MP3 audio system that includes a 605-watt external amplifier, 10 speakers and Logic 7® surround sound available on the SE and Limited trim levels.

The new LG navigation system available on Limited models includes touch screen functions, point-of-interest features for all entertainment needs and audio/visual prompts to assist in getting drivers to where they want to go. Other thoughtful convenience features include a proximity key, rain-sensing wipers, auto dimming exterior mirrors, mirror-mounted approach lights, adjustable pedals, memory settings for the power driver seat, exterior mirrors and steering wheel, backup warning system, power liftgate, and a rear-seat entertainment system that includes a DVD player and eight-inch overhead LCD.

INNER POWER

On the street, the new Veracruz offers capable, fuel-efficient performance courtesy of a modern 3.8-liter DOHC V6 engine. It delivers 260 horsepower and 257 lb-ft. of torque. To maximize torque across the rev range, the engine utilizes Continuously Variable Valve Timing (CVVT) on the intake valves and a Variable Intake System which helps cylinders breathe efficiently at both low and high RPM. The engine has an aluminum block and cylinder heads for light weight and thermal efficiency, and features a steel timing chain with no scheduled maintenance.

To reduce vibration, the engine rides on newly developed semi-active engine mounting, which consists of three passive mounts integrated with a controllable element, rpm sensor and solenoid valve. The active mount is vacuum-activated to offset engine vibrations. In fact, Veracruz has less idling vibration and noise than the Lexus RX350.

To help put the power to use, the engine is mated to an Aisin six-speed gearbox with SHIFTRONIC® manual control. The transmission offers silky smooth shifts and a wide spread of ratios that ideally suits the engine’s capabilities. Drivers can access the SHIFTRONIC feature by moving the gear selector into a separate gate. Pushing the selector forward or pulling it rearward will shift the transmission up or down sequentially, adding to driver control. An LED readout on the instrument panel shows the gear that is in use. The transmission uses an integrated transmission control unit and low noise gears that help reduce friction.

All of this powertrain technology is put to efficient use in the Veracruz, which achieves a new EPA highway fuel economy estimate of 16 city/23 highway in front wheel drive models, and 15 city/23 highway in all wheel drive models, exceeding the smaller, less powerful Honda Pilot. Veracruz also delivers clean air, with a Low Emissions Vehicle (LEV) classification.

CHASSIS FEATURES

Hyundai engineers benchmarked the best crossovers in the world before designing Veracruz’s unibody and four-wheel independent suspension system. The rigid chassis and suspension geometry were specifically designed to deliver a supple, confident ride and help isolate the passenger cabin from imperfection in the road. The underpinnings are supported by a MacPherson strut front suspension and multi-link rear suspension system.

Upfront, reverse L-shaped lower control arms and high caster angles provide superior steering feel and excellent straight-line stability. Large subframe bushings improve the ride and isolate unwanted noise, vibration and harshness. All four wheels are controlled by coil springs, fade-resistant, gas-charged dampers and front and rear stabilizer bars. The Veracruz GLS is equipped with 17-inch, five-split-spoke aluminum wheels and 245/65R17 tires, while the SE and Limited trims ride on 18-inch, five-spoke aluminum wheels and 245/60R18 tires. Add in rack-and-pinion power steering, with a tighter turning radius than the shorter-in-length Lexus RX350 and Nissan Murano, and the end result is a vehicle with precise steering and handling, and a well-controlled yet comfortable ride.

AVAILABLE ELECTRONIC ALL WHEEL DRIVE

Hyundai has added an Intelligent Torque Controlled Coupling All Wheel Drive (AWD) system to propel Veracruz through the elements. Using wheel speed sensors to monitor the road and the driver, this electronic system can sense when and where more torque is required and route it there automatically. Power is transmitted to the rear wheels through a multi-plate clutch without any extra effort from the driver. An AWD lock mode can be engaged with the touch of a button, providing a 50:50 torque ratio when needed at low speeds.

SOPHISTICATED SAFETY SYSTEMS

The 2008 Veracruz embraces both active and passive safety with a host of leading-edge technologies. The vehicle’s advanced engineering provides a high level of precision during all aspects of driving, and is anchored by standard Electronic Stability Control (ESC), the industry’s most important new safety technology. By continually analyzing road speed, steering input, throttle position, lateral yaw rate and other factors, an onboard microprocessor determines if the vehicle is starting to understeer or oversteer, and automatically engages one or more brakes. The system also reduces engine output to help the driver maintain the intended path.

In addition, Veracruz adds large four-wheel disc brakes with a 10-inch tandem brake booster and an Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) for impressive stopping distance for a vehicle of its size. Brake Assist, which is also standard, maximizes braking force when an emergency stop is detected.

Veracruz’s passive safety features are equally impressive, beginning with six total airbags, including advanced dual front airbags, front seat-mounted side-impact airbags and roof-mounted side curtain airbags for all three rows of seating. In addition, active front head restraints help prevent whiplash. All seating positions feature three-point seatbelts, while the second and third rows also feature adjustable head restraints. Security is provided through a standard alarm system and available engine immobilizer.

To absorb impact to the passenger cabin, Hyundai engineers optimized crumple zones and reinforced the architecture’s rails, side sill frame, floor cross-members and center pillars. These reinforcements have been tested thoroughly in laboratory and computer simulations. Veracruz has received the U.S. National Highway Traffic Safety Administration’s (NHTSA) top five-star crash test rating for frontal and side impacts.

Convenient Lower Anchors and Tethers for Children (LATCH) points allow child seats to be secured in the second-row seats. Additional standard safety equipment includes a Tire Pressure Monitoring System (TPMS), which alerts drivers if one or more tires are under inflated. An illuminated readout on the dash lets drivers know the exact tire needing inflation so corrective action can be taken.

THE DIFFERENCE IS IN THE DETAILS

As with all Hyundai vehicles, Hyundai put a great deal of thought and attention into every aspect of Veracruz. One touch opens and closes the available power tailgate, and the proximity key means no more fishing for keys with groceries in hand. Approach lights, sometimes referred to as “puddle lamps,” can save your best pair of shoes. An integrated memory system returns the driver’s seat to a default setting. Equipping the rear bumper with backup warning sensors makes parallel parking a snap. Aerodynamic wiper blades improve visibility, and two-way nozzles, each with four streams of fluid, provide for remarkably clean windshields. Making wireless phone calls in your Veracruz is easy using optional Bluetooth® wireless technology.

MODEL LINEUP

The Hyundai Veracruz comes in three distinct trim levels: The well-equipped GLS, sporty SE and premium Limited.

VERACRUZ GLS

Veracruz GLS comes well-equipped with a 3.8-liter V6 engine, six-speed automatic transmission, ESC, ABS, rear spoiler, 17-inch alloy wheels and seating for seven. Also standard is a 172-watt AM/FM/XM Satellite Radio/CD/MP3 audio system (which includes three months of complementary XM service), air conditioning with cabin filter, steering wheel audio/cruise controls, heated power side mirrors with approach lighting and side turn signal repeaters, front solar glass and rear privacy glass, remote keyless entry, and power windows and door locks. Interior safety features include active front head restraints, dual front airbags, front seat side-impact airbags plus side-curtain airbags. Other useful features include a Tire Pressure Monitoring System (TPMS), a trip computer and a tilt and telescoping steering wheel. The Hyundai Hideaway™ third-row seat folds flat into the floor and is split 50/50, and the second and third row have their own roof-mounted vents and HVAC controls. The optional Premium Package adds a power tilt/slide glass sunroof, power driver seat, heated front seats, leather-wrapped steering wheel and shift knob, and backup warning system.

VERACRUZ SE – A SPORTIER FLAVOR OF VERACRUZ

In addition to all GLS equipment, the SE includes standard 18-inch alloy wheels, power driver seat, electrochromic auto-dimming rearview mirror with compass and HomeLink®, as well as front fog lights. A streamlined roof rack, center storage console with Cool Box functionality, auto-dimming exterior mirrors and automatic headlights are also standard equipment. An optional Premium & Leather Package adds a power tilt/slide glass sunroof, power tailgate, leather seating surfaces, heated front seats, 115-volt power outlet, a 315-watt Infinity audio system with CD changer and backup warning system. The available Entertainment Package (requires Premium and Leather Package) features a rear-seat entertainment system with an eight-inch LCD monitor, 605-watt Infinity AM/FM/XM Satellite Radio/CD-changer/MP3 audio system with Logic 7® surround sound and conversation mirror.

VERACRUZ LIMITED – PREMIUM FEATURES, OUTSTANDING VALUE

Veracruz Limited includes all of the equipment found standard on the SE and adds standard leather seating surfaces, heated front seats, power front passenger seat, automatic temperature control, a 315-watt Infinity audio system with CD changer, power tilt and slide glass sunroof, power tailgate, chrome door handles and brushed metal door sill scuff plates. New for 2008 are more standard Limited features, including power-adjustable pedals, power tilt and telescopic steering wheel, memory settings for the power driver seat, exterior mirrors and steering wheel, blue backlit sill scuff plates, a 115-volt power outlet, a proximity key and rain-sensing wipers. An optional LG navigation system is offered for the first time in 2008, packaged with a 605-watt Infinity Logic 7 surround sound audio system.

A rear-seat DVD entertainment system, which features an eight-inch LCD monitor and an Infinity AM/FM/XM Satellite Radio/CD-changer/MP3 Logic 7 surround sound audio package, is also available.

WARRANTY

The 2008 Hyundai Veracruz is protected by the Hyundai Advantage, America’s Best Warranty™. Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty and seven-year/unlimited mileage anti-perforation coverage. In addition, Veracruz buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit), which includes emergency towing, lockout service and limited coverage for trip interruption expenses. There is no deductible on any of this coverage.

HYUNDAI MOTOR AMERICA

2008 Hyundai Veracruz Limited AWD Road Test

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2008 Hyundai Veracruz Limited AWD Road Test

At first glance, it might seem a bit strange that Hyundai is introducing yet another seven-occupant midsize crossover SUV, being that it recently upsized its Santa Fe to compete directly with the Toyota Highlanders and Honda Pilots of the world. Well, let me assure that your inquiring mind will quickly be put at ease when you see the new Veracruz in its entirety. From the outside in, Hyundai’s largest crossover is like nothing the brand has ever produced before. Its full assortment of standard and optional luxury features, fine attention to detail, high quality materials and rich, upscale styling will finally turn nonbelievers into advocates. Yes, what was previously an upstart from South Korea is now not only capable of going up against the best Japan’s entry-level brands have to offer, but might even be knocking on the doors of the Pacific island’s premium models.

When I initially saw it at the Detroit auto show I couldn’t help but think that Hyundai was vying for Lexus’ RX limelight, as its basic shape seems like it came together after stirring a large dollop of the first RX 300 in with a spoonful of the current 350. Don’t get me wrong, as Hyundai’s latest has a number of unique exterior styling cues too, such as its chrome trimmed smiling grille, and at the other end its rather attractive rear combination taillight clusters; I’d like to see the latter’s LED option, available in other markets, offered here in the U.S. Most I’ve spoken with find it a pleasing design, especially women, and everyone is impressed with how well its panels are put together, with gaps tight and evenly spaced. But really, like I inferred at the onset of this review, everyone I showed it to came to fully appreciate the Veracruz once inside.

To clarify this point, after taking part in the press event and then more recently living with the Veracruz for a week, two days of which included a weekend getaway, I took a cue from the previously mentioned Detroit introduction, at which time Hyundai showed a reality TV-style video that started off with a few families taking part in what appeared to be a market research study held in a conference room, answering questions about what they would like in a new SUV, and finally ended up with each family living with the new Veracruz (badges removed) for a day. After all of the accolades, each was asked which brand they thought created this nameless crossover, at which point all named luxury nameplates and most, not surprisingly, picked Lexus. My imagination getting the better of me, I thought of a good friend who is extremely well off (just recently sold his 12,000 square foot home with a separate theatre room and an indoor swimming pool, located in one of this city’s best neighborhoods), and could buy any vehicle he could ever dream of owning if cars mattered that much to him. They don’t, and neither does showing off his wealth (something I just can’t help but admire) and therefore he drives a previous generation Lexus RX 300 (and only moved up from a Grand Cherokee because he didn’t like the white faced gauges in the newer model). Lately, however, he’s been questioning me on other vehicles in this class, as it’s time for something new. An opportunity to hold my own case study just couldn’t be riper.

I pulled my friend aside at church and asked him to come outside to look at a new crossover. His wife caught on to what we were up to and eagerly joined us, so the three of us headed out to the parking lot to check out the Veracruz. My friend, not realizing what it was or which company produced it immediately liked the overall shape and commented on how much it reminded him of his RX 300. He got in behind the wheel and was even more impressed with how nicely everything was laid out, the quality of all the materials, especially the optional saddle leather and the soft-touch dash plastics that even extend down below the steering column, the upscale buttons, knobs and switches and attractive Lexus-like vents, and as he proceeded to slot the key into the ignition, was even more awestruck by the optional proximity sensing key fob (a regular remote comes standard), and the fact that he didn’t need a key to start it up. He backed out of the parking spot and the rear parking assist started to beep as we approached a barrier, causing positive comments from his wife. A tight turning radius, at only 36.7 feet, made negotiating surrounding cars easy.

Sitting up front in the passenger’s seat I felt like the car salesman I once was (I was once willing to do anything to get into the car business), riding along and pointing out features, making sure to comment on how smooth the transmission shifts were and how powerful the engine was. Coaxing him to apply a little throttle, a wide grin stole across his face as the continuously variable valve timing equipped 260-horsepower 3.8-liter, 24-valve, DOHC V6 with 257 lb-ft of torque catapulted the Veracruz up the hill with a great deal more energy than he was used to. Just the same, it was wonderfully quiet and impressively smooth thanks to the comfort-oriented suspension boasting gas shocks all-round and a multi-link setup in the rear. The ultra-slick-shifting six-speed automatic added to the refinement, and he was even more impressed to see a manual shift mode feature. The Veracruz’s accurate rack and pinion steering and surprisingly agile independent suspension setup, not to mention standard 18-inch alloy wheels and tires, held to the road well during his test drive, giving him, and his wife who admitted to being extremely comfortable in back, a positive experience overall.

Back at the parking lot, my friend poked and prodded the Veracruz, enjoying the optional power rear liftgate, the quality of the carpeting and trim in the rear cargo area, and how easy lifting and lowering the third row of seats was. Asking if it was difficult to climb into that third row, I asked him to try it out himself at which point he did just that. We were all impressed that he fit in comfortably (well, I already knew he would as we’re about the same height and I fit in the third row with room to spare). He commented that some of the SUVs he already tried out didn’t offer room for his feet in the rearmost seats, something I’ve experienced all too often, but not so for the Veracruz.At the end of his half-hour session with Hyundai’s latest, my friend walked away thoroughly impressed, and seriously considering foregoing the Mercedes-Benz GL he was previously interested in, for a Veracruz. It didn’t hurt that Hyundai only wants $37K for the fully loaded example I showed him, while the GL starts at $53,175 and will top the hundred thousand mark if fitted with the same features (and, in all fairness, others the Veracruz doesn’t offer). While I don’t think Hyundai will be able to pull away every premium buyer, despite offering a vehicle with premium quality features and extremely good build quality, I was impressed with my friend’s reaction and wouldn’t be surprised if he showed up driving his very own Veracruz next Sunday.

And not being the savvy salesman I once was, I didn’t do the best job going over the details. I forgot to mention its standard traction and electronic stability control, ABS-enhanced four-wheel discs with EBD, anti-whiplash head restraints and six standard airbags that include curtain-type airbags protecting all outside occupants and result in five-star frontal and five-star side-impact crash test ratings from the National Highway Traffic Safety Administration (NHTSA), or the fact that you can lock out the optional all-wheel drive system in extremely slippery conditions for extra grip, or its automatic headlights, standard power tilt and slide glass sunroof, rain-sensing wipers, intermittent rear wiper, dual zone automatic climate control … although I did show him the rear controls on the back of the center console, which just happen to incorporate rear radio controls and a slot for the optional entertainment system’s DVD player. I didn’t mention the standard XM-equipped audio system either, that also boasts a CD/MP3 player. He’d want the top-line system anyway, which gets four additional speakers made by Infinity no less, for a total of ten, plus a six-disc, in-dash changer and external amp pumping out 605 watts of power. It’s impressive to say the least, and comes standard with the Limited.

I also pointed out the optional 115-volt plug in the cargo area, ideal for camping trips, and he noticed the audio controls on the steering wheel spokes and the leather-wrapped steering wheel on his own, not to mention the quality of the optional premium saddle leather; a high-quality cloth is standard. Personally I found the eight-way power adjustable driver’s seat on my tester exceptionally comfortable, thanks to a really supportive shape and the addition of an adjustable lumbar support. My friend, used to his Lexus chairs didn’t complain, so this is a good sign too. With the Limited package, the passenger’s seat is also power adjustable.

The Limited also gets electro-chromic side mirrors, although the convenient puddle lamps and integrated LED blinkers are standard fare. The chrome door handles are top-tier options, mind you, and segue well before opening the Limited’s doors and seeing the attractive metal scuff plates with optional lighted Veracruz embossed script. When sitting inside, the Limited also pampers with a memory system for the power tilt and telescoping steering column, power mirrors and driver’s seat … something else I forgot to mention … but it’s not connected to the power operated pedals for some reason. Yeah, I’m a bit rusty from my days on the showroom floor, but my enthusiasm for the car already had him wondering whether I would get a commission on the deal if he was buying.

Also unmentioned, the top-line Veracruz gets a Homelink garage door opener, plus I also didn’t take the time to fold down the 60/40 split second row, which shows off an amazingly spacious loading area with a flat load floor. Incidentally, the Veracruz is taller and wider than the majority of vehicles it’s up against, and has the most interior room of any vehicle in its class, at 150.6 cubic feet. Still, I can’t help but mention that Hyundai’s own Santa Fe delivers about 60-percent more cargo room behind the third row. C’est la vie, as the Veracruz’ third row is more spacious, and the larger CUV serves up significantly more cargo room behind the second and first rows.

On the negative, this is a weighty vehicle at 4,431 pounds, although it hardly feels cumbersome. The extra weight also helps when towing the CUV’s 3,500 pound maximum. Also, for such a large vehicle I enjoyed slightly better fuel economy than the EPA’s estimated 17 mpg city and 24 mpg highway rating, only needing to fill up the 17.2 gallon tank once during my entire week of driving, other than during a two-day road trip over to Bellevue, Washington. And another bonus going to the Veracruz over its premium-class rivals, it only needs regular grade gas.

During my test week there were a small number of things that disappointed, although none would be deal breakers. First off, the top-line Limited model optioned with the unique saddle brown leather can only be coated in metallic black, silver, beige or bronze paint (and it kind of conflicts with the silver), and the beige standard leather is the only interior hue available for all colors in the Limited model. The light blue or khaki, also available on the GLS would better suit the saddle leather; the base Veracruz gets the option of gray or beige leather.

Also, there’s no auxiliary jack for an external audio device, like an iPod. This is inexcusable in any new car; especially considering that this model is targeting families that will no doubt include teenagers … hmmm … maybe this is a bonus after all. And while the kids are grieving you can console them, literally, by dipping into the cooled center console under the armrest to retrieve cold beverages for everyone (and you can turn the air conditioning vent inside the storage bin off if you’re not using it for this purpose). Just above that you’ll find a shallow covered tray for stowing smaller items, that’s trimmed with a very Lexus-like velveteen cloth. Oh, and that velvet lining covers pretty well every lidded storage area in the cabin … very upscale stuff that Mercedes-Benz didn’t even offer in their ML until recently, and Lincoln still doesn’t now with their new MKX crossover (and other than adaptive headlamps and a massive sunroof, the Lincoln interior feels positively dowdy compared to the Veracruz).

Some buyers looking to move down market from premium brands will be disappointed that the wood grain trim isn’t genuine, although others will be happy that Hyundai chose not to deplete any hardwood rainforests in order to satisfy luxury gluttons, and the faux stuff is pretty realistic looking just the same. The Veracruz also doesn’t feature any wood on the steering wheel, popular with the well-to-do, or a full-length panoramic sunroof, critical for spoiling the kids. On that note the rear seats aren’t powered either, and there’s no air conditioned ventilation blasting through perforations in the leather … an atrocity! And no massage function? OK, in all seriousness I can live without all of these things, and if I didn’t test cars for a living I probably wouldn’t have even thought they could be had. But it does seem odd that there aren’t any optional 19- or 20-inch rims?

Also unlike top-tier premium SUVs, the Veracruz doesn’t include front parking assist sensors, an electronic parking brake or a powered third row, plus on the safety front other items aren’t offered, like knee airbags, adaptive front headlights that rotate in order to light up corners, a lane departure warning system, a blind spot warning system, an automated distance regulating cruise control system, or a pre-collision safety system like some high-end crossover SUVs will charge you through the nose for. While most of us can do without such exclusive and expensive hardware, some will complain that Hyundai also doesn’t offer a navigation system. Yeah, hard to believe they’re giving up such a prime opportunity to profit, but as I mentioned to my friend, you can purchase an aftermarket nav system for somewhere in the vicinity of $350 that’s better than most of the in-car ones, and fits into your pocket when traveling. Just the same, Hyundai promises a navigation system in the near future(probably by the mid-cycle upgrade, or about two to three years from now). I should add that without a nav system there’s also no rearview camera, another premium grade nicety.

In the end, nothing I mentioned would stop me from buying a Veracruz if I was in the market for a seven-occupant crossover SUV. Add to its many features an extremely strong “above average” nameplate rating by J. D. Power and Associates in its 2007 Initial Quality Study, plus a superb first-place ranking in Strategic Vision’s 2007 Total Quality Index, with the most vehicle segment leaders, and Hyundai is a good bet. Still, if these third party research firms aren’t enough to convince you, try a five-year, 60,000 mile bumper to bumper warranty on for size.

Truly, Hyundai is doing everything right. The Koreans appear as fastidious about quality as the Japanese, and possibly driven by an even more competitive spirit. The Veracruz is the perfect example of this spirit in the metal, the result being a crossover that bests pretty well everything in the entry-level class, and quite a few premium offerings that cost thousands more. I can’t help but feel sorry for the competition.

June 9, 2007
by Trevor Hofmann / American Auto Press

2008 Sonata Delivers Higer Value With New Equipment and Engine Choices

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2008 Sonata Delivers Higher Value With New Equipment And Engine Choices

FOUNTAIN VALLEY, CALIF., 05/29/2007 Hyundai Motor America announced pricing today for the 2008 Hyundai Sonata lineup. As gas prices surge, Hyundai is smartly offering the powerful, yet fuel-efficient 2.4-liter DOHC inline-four cylinder engine in all trim levels, including SE and Limited models, for the first time. Shoppers still looking for low-priced V6 performance can now find the Sonata GLS V6 for $450 less than last year’s lowest price V6 model. The sporty SE version has also been upgraded with standard performance tires, decklid spoiler and a power driver seat. The previously optional Infinity® AM/FM/XM Satellite Radio®/6-CD Changer/MP3 audio system is now standard on the Limited model.

GLS	2.4L I4	5-Speed M/T	$18,195 including $650 freight
GLS	2.4L I4	4-Speed A/T with SHIFTRONIC®	$19,395 including freight
GLS V6	3.3L V6	5-Speed A/T with SHIFTRONIC®	$21,645 including $650 freight
SE	2.4L I4	5-Speed M/T	$19,895 including $650 freight
SE V6	3.3L V6	5-Speed A/T with SHIFTRONIC®	$22,745 including $650 freight
Limited	2.4L I4	4-Speed A/T with SHIFTRONIC®	$22,995 including $650 freight
Limited	3.3L V6	5-Speed A/T with SHIFTRONIC®	$24,695 including $650 freight

NEW EQUIPMENT HIGHLIGHTS

GLS V6 offered
Eight-way power driver’s seat now standard on SE
New SE performance tire and standard decklid spoiler
Limited model now features the Infinity® AM/FM/XM Satellite Radio/6-CD Changer/MP3 with six speakers, subwoofer and component amplifier as standard equipment
New aluminum bodyside molding on Limited
New premium seat cloth on GLS and SE

THREE ENHANCED, WELL-EQUIPPED MODELS

From the well-equipped GLS, to the sport-focused SE, to the downright luxurious Limited, the 2008 Sonata lineup addresses the needs and desires of midsize-sedan customers with a highly competitive mix of features and benefits. Each model delivers a level of standard equipment that is a cut above comparable models.

SONATA GLS

With an MSRP of $18,195 (including freight), the 2008 Sonata GLS continues to provide a sizable price advantage compared to its four-cylinder competition, undercutting the lesser-equipped base 2007 Honda Accord and 2007 Toyota Camry by $1,025 and $895 respectively. All Sonata models have standard Electronic Stability Control (ESC), the most effective lifesaving technology since the seatbelt, according to the National Highway Traffic Safety Administration (NHTSA). In comparison, Accord four-cylinder models are not available with ESC, while Toyota offers ESC as a $650 option on the 2007 Camry.

Sonata features a sophisticated 2.4-liter four-cylinder engine matched to a smooth-shifting five-speed manual transmission, with a four-speed SHIFTRONIC® automatic transmission optional. The new Sonata GLS V6 starts at $21,645 – that’s $2,515 less than the lowest price 2007 Camry V6 model, and $2,300 less than the lowest price 2007 Accord V6 sedan.

The Sonata GLS features an impressive array of standard active and passive safety features including ESC, a Tire Pressure Monitoring System (TPMS), six airbags, Anti-lock Brakes (ABS) and active front head restraints. Other standard features include new premium seat cloth, power windows, door locks and outside heated mirrors, keyless entry with alarm, an AM/FM/XM Satellite/CD/MP3 audio system, 60/40 split fold-down rear seats, air conditioning, cruise control and tilt-adjustable steering column.

The Popular Equipment Package includes automatic headlights, chrome window belt moldings, metalgrain/woodgrain interior accents, power driver seat with lumbar support, steering wheel audio controls and a trip computer.

SONATA SE – V6 OR I4 PERFORMANCE, REMARKABLE VALUE

The sport-focused SE adds a responsive, fuel-efficient 2.4-liter four-cylinder engine as standard equipment for 2008, matched with a smooth-shifting five-speed manual transmission. Other performance-oriented SE features include 17-inch alloy wheels with new 215/55R17 all season performance tires, a new rear decklid spoiler, fog lights, leather-wrapped steering wheel and shift knob and an eight-way power driver’s seat with lumbar support (optional in 2007 MY). The new tires have stiffer sidewalls and a unique tread design for more responsive steering and capable handling. The Sonata SE V6 adds a five-speed automatic transmission and dual chrome exhaust tips.

Other standard features include automatic headlights, chrome window belt moldings, steering wheel-mounted audio controls, chrome window belt moldings, telescoping steering wheel and a trip computer. The Premium Package includes an AM/FM/XM Satellite Radio/6-CD Changer/MP3 audio system with six speakers, subwoofer and component amplifier, power/tilt sunroof and an electrochromic auto-dimming rear view mirror with HomeLink® and a compass.

SONATA LIMITED

Priced at $22,995 (including freight), the range-topping Sonata Limited is a fully equipped luxury model for midsize buyers who want it all—at a great price. Distinguishing exterior features include new aluminum bodyside moldings, chrome center-bar grille and chrome-accented exterior door handles. The interior features luxurious leather seating surfaces, a standard Infinity® AM/FM/XM Satellite/6-CD Changer/MP3 audio system with six speakers, subwoofer and component amplifier (optional in 2007 MY), an eight-way power driver’s seat and heated front seats. Other upgrades include automatic temperature control, an electrochromic auto-dimming rear view mirror with HomeLink® and compass, sliding center armrest, premium scuff plates and 215/55R17 tires. The Sonata Limited is so well equipped that the only option is a power/tilt sunroof. The Sonata Limited four-cylinder comes with a four-speed automatic transmission, while the V6 features a five-speed automatic transmission. Both include the added control of the SHIFTRONIC® manual shifting.

WARRANTY

The all-new 2008 Hyundai Sonata is protected by the Hyundai Advantage, America’s Best Warranty™. Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty, five-year/unlimited mileage roadside assistance and seven-year/unlimited mileage anti-perforation coverage. In addition, Sonata buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) that includes emergency towing, lockout service and limited coverage for trip-interruption expenses.

Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 750 Hyundai dealerships nationwide.

Hyundai Elantra To Get New Wagon Model

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Hyundai Elantra to get New Wagon Model

Depending on your knowledge of Hyundai, you may or may not recall that thebrand offered a station wagon version of the Elantra for a brief period of time. The second generation Elantra (between 1996 and 1999) was the only time that the compact was offered in this particular body style and it made for a cost-effective and practical junior-sized hauler. At the time, the competition it faced was from the Suzuki Esteem, Ford Escort and to an even lesser extent, the Daewoo Nubira, all of which were met with great indifference. Slow sales combined with a lack of exuberance are two of the most likely reasons that Hyundai didn’t pursue a wagon for the succeeding generations. Instead of a wagon, Hyundai would go on to offer the Elantra as a five-door fastback.

Some manufacturers seem to believe that small wagons have potential in North America, and this time around, Hyundai is one of them. Recently, at the Seoul International Auto Show, the South Korean automaker showed off its FD Wagon for its home market; this is essentially the wagon version of Europe’si30. Wayne Killen, director of product planning at Hyundai Motor America says that North America is going to be receiving this product sometime in 2008 as the Elantra Wagon. We’ve heard some pretty good things about the i30, with respect to the way that it drives and the interior’s fit and finish, and we’ve heard equally good things about its twin, the Kia C’eed, so we’re definitely intrigued with this news.

Killen said that dynamically, the Elantra Wagon would be positioned as a sporty handling vehicle, which is a unique product position considering that most wagons aren’t thought of as sporty.

One positive aspect about launching the car in North America under a sporty themeis that the i30 will finally get the power it deserves. In Europe, the car can be purchased with a series of small-displacement gasoline or diesel engines, the most typical of which is 1.6 liters. For our cars, the wagon will adapt the Elantra’s 2.0-liter CVVT inline-four that makes a hair under 140 horsepower, mated to either a five-speed manual transmission, or an optional four-speed automatic.

Hyundai’s decision to add a wagon body style to the Elantra lineup means that the entire compact market will open up to them. With Mitsubishi and Ford out of the running, at least for the time being, and Volkswagen pitching its new Jetta Wagon as an entry-level premium vehicle, the only company that really poses a threat in this segment is the Chevrolet Optra, which will most certainly be trounced mechanically, if not in build quality and appeal.

April 27, 2007
by Justin Couture / American Auto Press

Jaguar, Hyundai to Offer HD Radio

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Jaguar, Hyundai to offer HD Radio

Hyundai and Jaguar are adding HD Radio, a digital radio service pioneered by Columbia-based iBiquity Digital, as an option for luxury model vehicles, the automakers said at the New York Auto Show.

HD Radio offers higher quality audio through digital receivers. The two manufacturers are the second and third to adopt the technology — BMW is already including it as an option in its entire 2007 line.

iBiquity launched HD Radio in 2004, and there are 1,200 stations nationwide that broadcast in the format. There are 11 in Maryland.

Radio stations that use HD broadcast both analog and digital signals, so all users can still listen. But HD Radio receivers can produce CD-quality audio because the receivers can sort through interference that occurs when signals bounce off objects, reducing static and fading, according to iBiquity.

Hyundai will include the technology option in its rear-wheel drive sports sedan scheduled for a 2008 release, according to a company release.

Jaguar will offer it in its 2008 luxury XJ sedan.

Baltimore Business Journal – 3:57 PM EDT Thursday, April 5, 2007
by Scott Dance

Hyundai Unveils Concept Genesis Premium Sports Sedan

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Hyundai Unveils Concept Genesis Premium Sports Sedan

Rear-Wheel Drive and V-8 Engine Promise World Class Dynamics and Refinement

NEW YORK, March 4, 2007 – Hyundai presented the world debut of Concept Genesis during a press conference at the New York International Auto Show today. The concept car heralds the future architecture and design of a rear-wheel drive premium sports sedan scheduled to grace the Hyundai lineup in 2008.

“Concept Genesis extends our product range into new territories from a performance, design and packaging perspective,” said Steve Wilhite, chief operating officer, Hyundai Motor America. “When it arrives in 2008 it will catapult Hyundai into competition against some potent rivals, and Genesis is up for the challenge.”

Concept Genesis rides on a prototype of Hyundai’s all-new rear-wheel drive platform, signaling the brand’s desire to broaden its appeal to discerning driving enthusiasts. Concept Genesis is powered by Hyundai’s newly developed Tau DOHC 32-valve V-8 powertrain. Concept Genesis marks the beginning of premium performance for the Hyundai brand.

“Concept Genesis is a manifestation of Hyundai’s extraordinary desire to deliver world-class products across all model segments,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “With Genesis, we’ve got a unique product position — an all-new, highly capable, rear-wheel drive platform; a high-performance powertrain; and premium, progressive design – all at a price starting well under $30,000.”

New Rear-Wheel-Drive Architechture Is A First For The U.S.

ESC continually analyzes road speed, steering input, throttle position, lateral yaw rate and other factors. An onboard microprocessor determines if the vehicle is starting to understeer or oversteer, and can brake appropriate wheels and reduce engine power to keep the vehicle safely on course.

Utilizing ultra high-tensile steel in critical areas in the unibody provides Concept Genesis with a 12-14 percent higher dynamic torsional rigidity and a lower body-in-white weight than the BMW 5-series and Mercedes-Benz E-Class. This stiffer, lighter, larger body provides a terrific foundation for world-class dynamics and lowering noise levels inside the vehicle.

TAU V-8 Powertrain

Adding to the Concept Genesis’ performance factor is the all-new Tau 4.6-liter V8 engine mated to a ZF 6-speed automatic transmission with SHIFTRONIC® manual control and a limited-slip differential. The Tau delivers well over 300 horsepower to fit the demands of performance-oriented consumers. This powertrain combination will launch Genesis to 60 miles per hour in well under six seconds. The Tau engine is built with flexibility for the future. Future Tau variants may offer larger displacement, forced induction options and other technology enhancements.

Innovative And Sophisticated Sport-Tuned Suspension

Genesis features a suspension design that is among the most sophisticated and refined anywhere, at any price. The front five-link suspension features upper and lower arms linking the front wheels to the chassis. This artfully articulated arrangement creates a virtual king pin axis which dramatically reduces unwanted kickback through the steering wheel as well as improving responsiveness. The five-link independent rear suspension is equally sophisticated, enabling precise suspension geometry for an incredible level of ride and handling prowess. The capabilities of the advanced front and rear-suspension are maximized through driver selectable dynamic settings allowing tailored ride and handling characteristics according to need … or desire.

Modern Design

Genesis’ design is a progressive interpretation of the modern rear-wheel drive sports sedan. To match its dynamic powertrain capabilities, Genesis combines strong, sculpted forms which integrate precise details, natural materials and innovative lighting to provide a well-crafted, premium design aesthetic.

Safety Features

Maintaining Hyundai’s emphasis on delivering leading safety technology, Concept Genesis boasts world class active and passive safety features to both prevent accidents, and maximize the well being of its occupants in the event of a collision. The Genesis continues the Hyundai tradition of standardizing key life-saving active safety technology such as Electronic Stability Control (ESC) with traction control, eight airbags and active headrests.

Concept Genesis is brought to a halt by large four-wheel anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). The 12.6-inch front rotors have single-piston floating calipers and the rear brakes feature 12.4-inch rotors with single-pistons.

Technology

Advanced adaptive cruise control
Electronic Stability Control
Eight airbags
Heat / cool seats
High Intensity Discharge (HID) headlamps with adaptive leveling
Push-button start
Navigation with backup camera
Electric parking brake
Bluetooth technology
USB / Auxiliary input jack
HD Radio™ Receiver
XM Satellite Radio®
Infinity® Discrete Surround Audio System

Genesis Premium Sports Sedan Specifications

Configuration: Front-engine, rear-wheel drive sports sedan
Wheelbase: 2935 mm / 115.6 inches
Overall length: 5005 mm / 197.0 inches
Overall width: 1863 mm / 73.3 inches
Overall height: 1490 mm / 58.7 inches
Track, f/r: 1575 mm / 62.0 inches, 1580 mm / 62.2 inches
Wheels: 20-inch multi-spoke
Engine type: V8
Estimated horsepower: Well over 300HP
Estimated torque: Over 300 lb. ft.
Displacement: 4.6 liter
Block material: High pressure die casting aluminum block
Cylinder head material: Aluminum
Valvetrain: Dual Over Head Cam (DOHC)li>Valve timing: Continuous variable valve timing
Variable induction system
Fuel delivery: Multi-port fuel injection
Estimated 0-60 mph: well under 6.0 seconds
Top speed: 130 mph (restricted)
Recommended fuel: Unleaded
Transmission type: ZF 6-speed automatic with SHIFTRONIC manual control
Suspension: Front multi-link (5-link) / Rear multi-link (5-link)
Stabilizer bar (front/rear): 26 mm/18 mm
Weight distribution front to rear: 53:47
Brakes: Power-assisted 4-wheel disc
Front brake diameter (mm / in): 320 / 12.6 ventilated disc
Rear brake diameter (mm / in): 314 / 12.4 solid disc
Steering type: Speed-sensing rack-and-pinion
Steering ratio: 14.86

First Look: Hyundai Concept Genesis

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First Look: Hyundai Concept Genesis

New Beginnings: Hyundai gives birth to its first sport-luxury sedan; Japan gets the labor pains

This car is going to shock you. It’s going to shock GM and Toyota, too. Even BMW and Mercedes-Benz are going to pay attention. Hyundai calls it Concept Genesis, but you can forget the concept bit; apart from the odd piece of showcar eye-candy, you’re looking at Korea’s first production sport-luxury sedan. It has rear drive and a V-8 engine. And it’ll be in a Hyundai showroom near you sometime in 2008.

Concept Genesis gives us the first glimpse of Hyundai’s much-anticipated BH rear-drive architecture. For a company with a reputation for fast-tracking new models at a pace that makes even the Japanese dizzy, the BH has been a long time coming-more than five years, in fact. But that doesn’t mean Hyundai has been slacking; Concept Genesis is on its second exterior (the previous design was scrapped, after the hugely expensive tooling process had been started) and third chassis setup (the rear axle was upgraded from a four-link configuration to five-link only last year). And when the production version launches next year, Hyundai will be a player in a sector that Toyota took 15 years longer to enter.

Chutzpah? Or confidence? Both swirl through a company driven by a fierce determination to succeed and, in particular, to beat the Japanese. Hyundai wants to be the world’s fifth largest automaker by 2010, and the BH architecture revealed by Concept Genesis is a key part of the strategy.

Genesis: Concept to Production

Grille design has yet to be finalized for production.

Production headlights will be larger, with integrated turn signals.

Base engine will be 3.8-liter V-6 with near 300 horsepower.

Dual exhaust will exit under bumper, not through it.

base wheel is 18-inch alloy; 19s and possibly 20s will be optional.

As a sport-luxury sedan, Concept Genesis breaks no new ground. Indeed, one look at the exterior suggests Hyundai’s strategy is simply to follow the same BMW playbook already well thumbed by Nissan’s Infiniti division.
The glasshouse looks pure G35, while the rear end is a tasteful mlange of 3 Series and 7 Series cues. What you don’t immediately read, thanks in part to the 20-inch alloy wheels, is the car’s size: It’s longer, wider, and taller
than a BMW 5 Series and Lexus GS, with a wheelbase almost as long a Chrysler 300C’s. Hyundai sources say the rear seat package is nearly as good as that of an S-Class Mercedes.

The BMW/Infiniti styling cues signal a similar approach to the engineering, though here Hyundai isn’t content to merely play follow the leader: Insiders claim the car’s body-in-white, rich in ultra-high-tensile steel, isn’t only lighter than that of a 5 Series, Mercedes-Benz E-Class, and Lexus LS, but also has 12- to 14-percent-higher dynamic torsional rigidity. Weight distribution is 53/47 percent, front to rear; however, not quite the 50/50 ideal BMW religiously adheres to.

The Concept Genesis’s five-link independent rear suspension is mounted to the body via a sturdy subframe. The lower control arm is pressed steel, but all the other links are forgings. The compact coil springs are mounted separate from the shocks, which are located to the body by way of aluminum castings. The front suspension
features a short/long-arm setup executed entirely in forged aluminum, with large cast-aluminum top mounts for
improved precision and rigidity. Steering is via speed-sensitive rack and pinion, mounted ahead of the front axle centerline.

Under the hood is an all-new, all-aluminum 4.6-liter V-8. Codenamed Tau, it’s Hyundai’s first in-house V-8 and features state-of-the-moment double-overhead camshafts with variable valve timing and a variable induction system. Hyundai isn’t quoting power and torque figures yet, claiming only that the engine produces more than 300 horses and 300 pound-feet of torque (which is only to be expected) and is capable of propelling the car, at a target weight of about 3740 pounds, to 60 mph in under 6.0 seconds. The Tau V-8 drives the rear wheels via ZF’s smooth 6HP26 six-seed automatic transmission. Paddle-shift manumatic control will be standard on the production version.

Production versions of Concept Genesis also will be available with a V-6, the 3.8-liter Lambda unit currently used in the Azera, turned through 180 degrees and driving through an Aisin six-speed automatic. Hyundai sources say power will be upped from the 265 horses the engine currently produces in the Azera to improve performance.

Genesis: Concept to Production

Optional quad-cam 4.6-liter engine is Hyundai’s first V-8.

Six-speed automatic transmissions will be standard.

Five-link independent rearend.

Short/long-arm front suspension with alloy components.

Speed-sensitive rack-and-pinion steering.

How will the production car differ from Concept Genesis? Very little. The grille design has yet to be finalized, and of course there’ll be real headlights filling those blacked-out shapes on either side of it. The front and rear bumper fascias will change, too: The dual exhausts will exit from under the rear bumper rather than through it, for
example. Standard wheels will be 18-inch alloys running 235/50R18 tires, but 19s and possibly even 20s will be available.

The production interior will be upscale, offering the tasteful, well-finished blends of leather, aluminum accents, and wood that we’ve already started to see in recent Hyundais. Standard equipment will be lavish, as well, with
stability control and eight airbags included, along with sat-nav, satellite radio, and heated and cooled front seats.

Here’s the zinger: Hyundai sources expect the V-6 version to start at under $30,000, or roughly in line with a well-equipped Azera. The V-8? No one’s saying, but even if Hyundai charged a $5000 premium for the bigger
engine and beefier transmission, we’re still looking at a large, fast sport-luxury sedan for about the same money as an entry-level 3 Series or Lexus IS 350.

Only our first test will reveal whether the production version of Concept Genesis delivers the performance, handling, quality, and refinement to match Hyundai’s soaring ambition. But it’s worth remembering that barely 12 years ago Hyundai was still a cheap car joke, finishing dead last in a J.D. Power quality survey. Now it’s aiming at BMW and Lexus. And the shock is, no one’s laughing.

Aiming high, looming large
Concept Genesis versus the rivals, as defined by Hyundai
	Hyundai Genesis	Lexus GS	Infiniti M
Engines	3.8L/265+ hp/260+ lb-ft V-6; 4.8L/300+ hp/300+ lb-ft V-8	3.5L/303-hp/274-lb-ft V-6; 4.3L/290-hp/319-lb-ft V8	3.5L/275-hp/268-lb-ft V-6; 4.5L/325-hp/336-lb-ft V-8
Wheelbase, in	115.6	112.2	114.2
Length, in	197	190	192.6
Width, in	73.3	71.7	70.8
Height, in	58.6	56.1	59.4
	BMW 5-Series	Cadillac CTS(2007)	Chrysler 300
Engines	3.0L/215-255-hp/185-220-lb-ft I-6; 4.8L/360-hp/360-lb-ft V-8	2.8L/210-hp/194-lb-ft V-6; 6.0L/443-hp/414-lb-ft V-8	3.5L/250-hp/250-lb-ft V-6; 5.7L/340-hp/390-lb-ft V-8
Wheelbase, in	113.7	113.4	120
Length, in	191.1	190.1	196.8
Width, in	72.7	70.6	74.1
Height, in	57.8	56.7	58.4

Why GM and Toyota should be worried

Concept Genesis isn’t just a car, it’s Hyundai’s ticket to membership of an exclusive club that includes Toyota and GM, Ford, and Volkswagen. The BH rear-drive vehicle architecture that underpins Concept Genesis means Hyundai is about to become a full-line, global automaker. (Full-size trucks? They’re on the agenda, but that’s another story.)Hyundai insiders say the BH architecture is highly flexible. Shorten the wheelbase, and it can underpin a range of sporty, high-style rear-drive coupes and convertibles. Lengthen it, and it forms the basis for a full-size rear-drive luxury sedan. The rear-drive bit is important: It gives designers the ability to deliver the stance and proportions consumers associate with premium sport-lux vehicles. And it gives engineers the ability to deliver crisp, sporty handling and powertrains with more than 300 horses.

Hyundai’s claim of “over 300 horsepower” for the new 4.6-liter, quad-cam Tau V-8 is modest for an engine of that size and specification, but insiders hint it’ll produce considerably more than that. It’ll need to: Hyundai powertrains have never been class-leading in terms of their specific output. Significantly, Hyundai engineers are careful to point out the Tau can be built in larger displacements and with forced induction and other technologies to boost power.

So put Tau and BH together, and you figure Hyundai now has the ability to build sport-lux sedans, coupes, convertibles, and even limousines with up to 400 or 500 horsepower. Hyundai’s target might be nouveau-lux Japanese brands like Lexus and Infiniti, plus near-lux Europeans like VW and Alfa Romeo, but GM and Toyota could suffer collateral damage along the way.

The issue for Toyota is that Hyundai’s BH-based cars could potentially offer consumers a range of Lexus-style vehicles at Toyota prices. The problem for GM is the BH cars could hit a similar value/performance/style-driven market segment that’s the sweet spot for the forthcoming Zeta-based Chevy, Pontiac, and Buick rear-drive models. You can bet Toyota and GM product planners will be among the very first customers for Hyundai’s new sport-lux sedan next year.

By Angus MacKenzie Motor Trend

Hyundai to Unveil Concept Genesis Premium Sports Sedan

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Hyundai to Unveil Concept Genesis Premium Sports Sedan

Rear-Wheel Drive and V-8 Engine Promise World Class Dynamics and Refinement

FOUNTAIN VALLEY, Calif., March 26 — Hyundai will present the world debut of Concept Genesis during a press conference at the New York International Auto Show on April 4. The concept car heralds the future architecture and design of a rear-wheel drive premium sports sedan scheduled to grace the Hyundai lineup in 2008.

Concept Genesis rides on a prototype of Hyundai’s all-new rear-wheel drive platform, signaling the brand’s desire to broaden its appeal to discerning driving enthusiasts. Concept Genesis is powered by Hyundai’snewly developed Tau DOHC 32-valve V-8 powertrain. Concept Genesis marks the beginning of premium performance for the Hyundai brand.

NEW REAR-WHEEL-DRIVE ARCHITECTURE IS A FIRST FOR THE U.S.

Concept Genesis features a rear-wheel-drive architecture, its first application in a U.S. Hyundai model. Rear-wheel drive provides a 53:47 front/rear weight distribution for optimal handling as well as more refined steering characteristics. Concept Genesis’ premium handling and steering performance is further controlled by Electronic Stability Control (ESC), the industry’s most important new safety technology. Hyundai leads all popular car brands in the standard application of ESC, with more than 70 percent of 2007 Hyundai sales volume featuring this life-saving technology as standard equipment. ESC continually analyzes road speed, steering input, throttle position, lateral yaw rate and other factors. An onboard microprocessor determines if the vehicle is starting to understeer or oversteer, and can brake appropriate wheels and reduce engine power to keep the vehicle safely on course.