Hyundai Goes the Distance to Fight Cancer

Hyundai has reaffirmed its commitment to improving the lives of cancer patients everywhere by once again serving as the presenting sponsor of the Boston Marathon® Jimmy Fund Walk. With the company’s overwhelming support, the Walk, to be held on Sunday, Sept. 16, is set to reach its goal of raising $6.3 million to further research and care at Dana-Farber Cancer Institute.

On Sept. 16, Dana-Farber patients, survivors, their families, and thousands of others who are committed to conquering cancer will walk along the world-famous, 26.2-mile Boston Marathon® route toward the finish line in Boston’s Copley Square. Nowhere is Hyundai’s dedication to the event more evident in the participation of its employees, dealers, and friends—in fact, in 2006 alone, the 41-member Team Hyundai paired up with two of the Walk’s Jimmy Fund patient partners, or “Heroes,” to raise more than $140,000.

Please visit www.JimmyFundWalk.org to learn more about the Walk and to join Team Hyundai in 2007 as they take steps toward the ultimate finish line: conquering cancer.

Strike Out Cancer This summer, Hyundai is again teaming up with the Boston Red Sox and WEEI 850AM Sports Radio in the 19th annual “Help Strike Out Cancer” campaign. For every strikeout thrown by a Sox pitcher at home games, Hyundai will contribute $50 in support of the Jimmy Fund’s commitment to fight cancer. Play Ball!

Tuning in and Stepping Up to Fight Cancer Hyundai is proud to return as an hour-long sponsor of the 6th annual WEEI/NESN Jimmy Fund Radio-Telethon on Thursday, Aug. 16 and Friday, Aug. 17. Listen to the broadcast on WEEI 850AM in Boston, or watch all of the action televised on NESN—beginning at 6 a.m. and airing through midnight on both days—as Hyundai team members will be on the air to voice their continued support of this great cause. Join Hyundai by calling in your gift during this 2-day Radio-Telethon to benefit the lifesaving mission of the Jimmy Fund at Dana-Farber Cancer Institute. Last year the Radio-Telethon raised more than $2.9 million, and through your continued support this year, these generous gifts will help fund research and care for both children and adults with cancer. To make a gift or learn more, visit www.jimmyfundradiotelethon.org.

Dana-Farber launches program to tackle low-grade pediatric brain tumors

Pediatric brain tumors termed “low-grade” grow slowly and have a better outlook for patients than the high-grade gliomas that are almost always fatal. But a group of parents who have funded a new Dana-Farber program say there is an urgent need for improved treatments that do not risk impairing children’s development.

Presently, about 70 percent of patients survive low-grade astrocytomas (LGAs). Patients with tumors that can be completely removed surgically are often cured. When this is not possible, the tumors tend to recur, and the children need radiation and/or chemotherapy to control the remaining cancer—with high likelihood that will suffer growth and cognitive abnormalities.

“The treatment options for low-grade gliomas haven’t changed for over 25 years,” says Ken Gainey, who, with his wife, Charise, and four other families, has given $2 million to establish the Pediatric Low-Grade Astrocytoma (LGA) Program at DFCI. The Gaineys’ 8-year-old son Jacob has had two surgeries for an LGA and recently finished chemotherapy.

Wanting to create a cohesive, highly specific research effort that would bring many resources to bear on these issues, the families chose Dana-Farber as the program’s host institution, with its experience and interest in childhood brain cancer through its Stop & Shop Family Pediatric Brain Tumor Clinic, the nation’s most comprehensive research and care center for pediatric brain tumor patients.

The new concentration of research on pediatric low-grade brain tumors is believed to be the first coordinated research effort committed to this specific type of tumor. Scientists from a range of specialists will focus on various aspects of the problem, with a five-year goal of identifying a molecular target in LGAs that can be hit with a designer drug.

* Story originally appeared on www.dana-farber.org

More Ways to Help Presented by One in three people will face cancer in their lifetime. Change the odds by walking. On Sunday, Sept. 16, join 7,000 people on one of four route options designed for everyone from the marathon enthusiast to the novice walker. Register today at www.JimmyFundWalk.org

Guidelines for Good Health The facts about fiber A diet high in fiber has many health benefits, including bowel regularity, promoting a feeling of fullness, and reducing the risk of developing colon cancer. In fact, most health organizations recommend eating a minimum of 25 grams of dietary fiber per day. Most high-fiber foods contain a mix of both soluble and insoluble fibers. Insoluble fiber does not dissolve in water and has the reputation for possibly preventing colon cancer. Soluble fiber can dissolve in water and its properties have been known to help diminish high blood cholesterol. Simple ways you can incorporate fiber into your daily diet include: * Choosing 100 percent whole wheat bread * Eating the skin of potatoes and fruit * Choosing whole grain cereals and crackers * Adding fresh fruit to cereal and yogurt Reference: The Better Homes and Gardens New Cookbook, 1996.

About the Jimmy Fund

Since 1948, the Jimmy Fund has supported the fight against cancer at Dana-Farber Cancer Institute, helping to raise the chances of survival for children and adults with cancer around the world. Millions of people have joined forces, through thousands of events and other fundraising activities, with one goal in mind: to help the Jimmy Fund save countless lives by furthering cancer research and care at Dana-Farber. Today, the Jimmy Fund has become one of America’s favorite charities.

For More information, visit us at www.jimmyfund.org or www.dana-farber.org, or call 1-800-52-JIMMY

2007 Hyundai Hope on Wheels Program

We are excited and pleased to announce the continuation of the Hyundai Hope on Wheels program for 2007.

Hope on Wheels History
Hyundai dealers have been proud to help kids fight cancer by contributing to pediatric cancer research in the US since 1998. The program began with Boston-area Hyundai dealers who donated funds to the Dana-Farber Cancer Institute’s Jimmy Fund program. In 2001, the program was extended to include all Hyundai dealers nationwide. And in 2004, the name Hope on Wheels was adopted and the white iconic Hyundai Hope on Wheels vehicle with children’s handprints rolled across America

Hope on Wheels demonstrates in communities all over the country what Hyundai dealers stand for: not just a great sales organization, but one that deeply cares about the communities in which they live. Since its inception, over $8 million has been donated by Hyundai dealers, resulting in more than 70 research studies. Doctors, research institutes and families all over the country tell thousands of children of children have benefited and lives have been saved as a result.

2007 Hope on Wheels Program
In 2007, a sub-committee of the National Dealer Council and Hyundai Executives have worked hard together to improve the program’s core elements. The basic elements of the 2007 Hope on Wheels Program are:

• 100% of dealer funds will be donated to Cancer Research;
• HMA will cut administrative cost by more than 40% from last year;
• HMA will donate 6 – 2007 Santa Fe’s to serve as the Hope on Wheels vehicles;
• Dealers contribute $4 per car out of the 1% advertising allowance;
• Creation of a dealer council sub-committee governance board;
• Over 30 research programs to be awarded donations in 2007;
• Hope on Wheels integrated in consumer marketing, brochures and events;
• Website, www.hopeonwheels.com will be redesigned;
• Localized support of Hope on Wheels ceremonies with more dealer participation;
• Collateral materials for showrooms to promote the Hope on Wheels store; and
• Inclusion of a national spoke’s-kid to represent the program

You may know that pediatric cancer remains the leading cause of death among children under the age of 14 years old. The importance of the work begun by the Boston-area dealers in 1998 to fight pediatric cancer is still relevant today, and indeed our ability to address this dreaded disease improves every day. Hyundai dealers can be proud that we are making a difference.

Hyundai Motor America Executive Leadership Team