Category Archives: Awards

Hyundai Wins Four AutoPacific 2007 IDEAL Vehicle Awards

Hyundai Wins Four AutoPacific 2007 IDEAL Vehicle Awards

Sonata, Elantra, Tucson And Entourage Earn Top Category Honors

FOUNTAIN VALLEY, Calif., 09/05/2007 Automotive research and consulting firm AutoPacific announced today that Hyundai has won the 2007 Ideal Vehicle Award in four product segments:

– Most Ideal Premium Mid-Size Car: Hyundai Sonata
– Most Ideal Compact Car: Hyundai Elantra
– Most Ideal Compact Crossover SUV: Hyundai Tucson*
– Most Ideal Minivan: Hyundai Entourage
  *Hyundai Tucson also took home the Vehicle Satisfaction Award

AutoPacific’s second annual Ideal Vehicle Awards (IVA) ranked auto manufacturers for how closely their 2007 model year cars or trucks came to matching owners’ expectations and criteria. The vehicles that customers said they would change the least were considered the most “ideal.” Measurements for the award include consumer trust, anticipation, expectations and reality.

Hyundai has done an outstanding job understanding their target buyer and is creating the product that is ‘ideal’ for its buyers,” said AutoPacific’s President, George Peterson.

“These awards are a reflection of Hyundai’s continued commitment to our customers,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “The Hyundai brand stands for industry-leading quality, superior standard safety technology, and great value – with these values we’ll continue to work hard to meet the expectations of our customers.”

To determine the winners, AutoPacific asked owners to rate their new car or truck on how close it came to “ideal” in the following areas: exterior size; passenger roominess; cargo space; driver’s seat comfort; driver’s seat visibility; interior technology; power; ease of getting in and out; interior storage compartments; and tires and wheels. The IVA ratings reflect input from buyers of new vehicles purchased from September 2006 through December 2006. Over 24,000 respondents provided input for these awards.

AUTOPACIFIC

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies for the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Additional information can be found at www.autopacific.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 750 Hyundai dealerships nationwide.

Top 10 Safe vehicles for Less Than $25,000

Top 10 Safe Vehicles for Less Than $25,000

Safe bets for low rollers.

Saturn Astra
Scion xB
Hyundai Sonata
Volkswagen Rabbit
Mini Cooper
Toyota Camry
Volvo C30
Dodge Charger
Honda Accord
Mazda CX-7

We live in a nation of unparalleled personal-injury litigation, of warning labels on curling irons that must specify “for external use only,” and of waivers that must be signed before engaging in death-defying activities like roller skating. We are slightly more lax, however, when it comes to transportation. Traffic accidents trail only cancer and heart disease as the leading killer of Americans, and according to a recent New York Times article, we rank 11th in the world for fatalities per mile, more dangerous than countries like Poland and Estonia. This is even with quantum leaps in safety technology made and mandated in the past decade; it’s fairly tough to buy a patently unsafe vehicle nowadays. Some, however, are safer than others.

Like prime real estate and good medical care, the safest cars go first to those who can pay for them. The latest and greatest safety technologies often debut on more expensive marquis models (think BMW 7-series, Volvo S80, Lexus LS460) and migrate downstream and across the market within a few years, as parts-bin sharing lowers costs and these technologies increasingly become worth their weight in marketing gold. Where Reaganomics failed as an example of trickle-down theory, the automotive industry shines. Save the fat-wallets first, and then get those on more moderate incomes later.

Vehicular safety is focused in two areas: accident prevention and crashworthiness. Factors such as handling, braking performance, and stability control play into the first; airbags, chassis deformation, and crumple zones the second.

Stability control uses data such as steering-wheel position and yaw and roll rates to detect a skid and then uses anti-lock braking and traction-control systems for prevention and recovery. Stability-control systems across manufacturers work with greater and lesser levels of complexity, sophistication, and efficacy, but they do work. Thanks to a mandate from the National Highway Traffic Safety Administration (NHTSA), every vehicle sold in this country by model year 2012 will be equipped with such a system.

The U.S. government dictates a minimum of two airbags protecting the front-seat passengers in a frontal impact; many vehicles also come with airbags to protect occupants in side collisions. To make our list, vehicles must have stability control as well as curtain airbags for head protection, bringing the minimum to six. Most of these vehicles feature six airbags as standard; for those that don’t, we’ve built the option into the price, as we’ve done with stability control. Several cars meet the $25,000 price ceiling in four- or six-cylinder trim, which we’ve noted.

NHTSA and its European counterpart, the New Car Assessment Programme (incidentally, also the name of the NHTSA branch responsible for crashing cars), rate the crashworthiness of cars on a five-star scale, five stars being the best score. NHTSA scores cars for driver and passenger protection in frontal impacts and front and rear occupant protection in side impacts; the European NCAP grants cars a single overall protection rating.

Now that you know, choose well, hang a St. Christopher from the rearview mirror, and remember that the single greatest variable in vehicle safety is the loose nut behind the steering wheel.

Saturn Astra 3-door
Estimated base price: $16,000

It’s tough to contain our excitement about a car that’s actually “Euro tuned.” The only difference between Europe’s best-selling car, the Opel Astra, and what will shortly turn up on Saturn lots are Gulpinator-sized cup holders, inevitably crappy all-season tires, and a piece of plastic on the hatch marking it a Saturn. It would be tough for the Astra to do worse than the Ion it replaces, but we think it will instead do much, much better, offering a premium product, with premium safety equipment, at a solidly ‘Merican price. Compact-car renters rejoice.

Stability control is standard on the sportier three-door, optional on the five at an undisclosed price. NHTSA hasn’t thrown one into a wall yet, but the European NCAP crowned the Astra the safest compact sedan in Europe, earning a score better than even the BMW 1-series. Again assuming parity with the European hardware, the stability control system even features “Understeer Control Logic,” which knows to increase brake pressure on the inner rear wheel. Neat.

Scion xB
Base Price: $16,230

The ’08 xB didn’t get a makeover as much as a redefinition; the result is longer, wider, nicer, and a full 582 pounds heavier. With the boost in proportions came an increase in content, including standard stability control and a bump in engine displacement of almost a liter, meaning the traction control might even have wheelspin to contend with. NHTSA gives the xB four stars in frontal crashes, and a full five for side impacts.

2008 Hyundai Sonata
Base price: $18,195

When it was introduced in 2006, Hyundai’s current Sonata waltzed up to the dons of the family car segment and popped them in the schnoz, offering astonishing quality and style at a price thousands less than a comparably equipped Accord or Camry. Most notably, the Sonata–even in the cheapest possible configuration–comes with standard stability control.

NHTSA handed the Sonata a perfect five stars in both front- and side-impact protection, one of three vehicles on this list to do so. The V-6 model starts at $21,645 and so equipped, makes merging a worry-free operation. A well-maintained car helps ward off equipment failure and resulting accidents; Hyundai’s 10-year, 100,000-mile powertrain warranty will help with that.

Volkswagen Rabbit 5-door
Base price: $18,200

Just over $18K will, in theory, have you sitting in a Wolfsburg-built, five-door Rabbit with stability control. Good luck finding one so priced, however: Floor mats aren’t even included at that price. Stability control is a bargain option at $450.

We liked the Rabbit enough to place it at the top of a 2006 small-car comparison, noting its responsive handling and excellent braking performance, both key elements in accident avoidance. The NHTSA hasn’t crashed a three-door yet, but liked the five-door enough to grant it four stars for frontal crashes and a perfect score for side-impact performance.

Mini Cooper
Base price: $19,200

Who says small cars aren’t safe? Newton? Point taken. We’d still rather be in a svelte vehicle like the Cooper than an Escalade. With its superior stopping ability and driving dynamics, you’re less likely to marry your undercarriage with the wheelbarrow sitting in the fast lane. Diminutive proportions aside, the Cooper is a safe machine packed with some of the best construction and safety technologies from parent company BMW. Stability control is a $500 option, whether you select a base Cooper or the turbocharged S model. Sometimes the only way out of a dangerous situation is quick and complete use of your right foot, so the more acceleration that move inspires the better. Make ours an S.

NHTSA has not yet biffed a reworked ’07 Mini, which fared just okay the first time around (four stars, and the rear seat was too small to properly seat the crash test dummy); Europe’s NCAP, however, gives the new model five stars for passenger protection.

Toyota Camry
Base price: $19,740

Refrigerators are safe, so their vehicular equivalent should be too. And it is. Toyota’s best-selling, bread-and-butter sedan has been carefully tweaked over its twenty-four-year lifespan to offer the most family-friendly, innocuous, safe, and least involving experience possible. The only real danger here is falling asleep at the wheel or losing your Camry in a parking lot.

The newly upsized version got perfect marks in NHTSA’s front- and side-impact tests. It’s commendable that Toyota builds a Camry that sells for under $20k, even if we’d never buy a stripper Camry (like eating boiled potatoes and foregoing a pinch of salt). Strangely, stability control is never standard, but a $650 option. You can pick up a LE V-6 model and still come in at under $25K; with 268 horsepower on tap, your forgettable journey will be forgotten that much faster.

Volvo C30
Price: $23,445

No company’s name is more inexorably tied to the word ‘safety’ than Volvo. Okay, maybe Aeroflot, but for different reasons. Innovations that aren’t even thought of as safety features anymore–laminated windshield glass, padded dashboards, and three-point seatbelts–were Volvo firsts. The C30 is essentially a three-door hatchback version of the S40, and shares the sedan’s safety features. Dynamic Stability and Traction Control (DSTC) is standard, as are six airbags and Volvo’s whiplash protection system.

According to Volvo, the C30 crashes as well as the S40, which means well; the only place it didn’t score five stars was in the driver’s side front impact, where it scored four. Kids, work hard to sell this little barnstormer on its safety merits to your parental units: A 2.5-liter, turbocharged engine pulls the C30 to 15-second quarter-mile times.

Dodge Charger
Base Price: $24,510

The Dodge Charger shares a platform with the Chrysler 300 and Dodge Magnum, which is in turn based on the Mercedes E-class chassis and thus expectedly good. Mercedes sedans crash consistently well, so it’s little surprise that the Charger does too, earning five stars in all categories except for the front seat in side-impacts, where it earns four. Side and curtain airbags are part of the $1235 Protection Group package, which requires the additional purchase of stability control for $1025.

Though traffic laws can perhaps be sometimes followed loosely, the laws of physics are tougher to skirt. While crashing in a small car isn’t inherently unsafe, the Charger’s generous proportions provide ample sheetmetal to crumple and dissipate energy before it’s your body’s turn.

Honda Accord
Estimated base price: $19,000

It’s no secret we’re a fan of this car, which has won more 10Best honors than any other. Of all the family sedans out there, it remains one of the more involving drives, with a nimble character that pays dividends in fluidity and the kind of moves that can help you avoid an accident at speed.

The Accord is all new for 2008 and even the most basic four-cylinder models will come equipped with VSA, or Vehicle Stability Assist with traction control, and our minimum six airbags. Although details on the new model have yet to be released, NHTSA has run a 2008 Accord into a wall already and awarded it five stars for frontal collisions and four for side impacts.

Mazda CX-7 Sport
Base price: $24,345

The CX-7 is the one vehicle on this list to bear the ignominious title of SUV, subset crossover. Don’t worry, it doesn’t suffer the hideous driving characteristics of an SUV; to the contrary, it’s more agile than most vehicles on this list. We had to select the least expensive CX-7, the Sport, to make the $25K cutoff, but it’s like selecting a non-vintage bottle of Veuve Clicquot: still good. Getting in or out of trouble is made easier by 244 horsepower, a necessarily healthy number given the CX-7’s slightly porcine 3710-pound curb weight. The CX-7 joins the Sonata and Camry in earning perfect scores from NHTSA for frontal and side impacts. And despite being categorized as an SUV, the CX-7 has, according to NHTSA, the same probability of rollover in a single-vehicle crash as the Scion xB.

BY JARED HOLSTEIN – August 2007

Hyundai Earns Another J.D. Power and Associates APEAL Award

Hyundai Earns Another J.D. Power And Associates APEAL Award

Azera Sedan Tops Its Segment For Second Year In A Row

FOUNTAIN VALLEY, CALIF., 06/28/2007 – J.D. Power and Associates announced today that Hyundai Azera once again topped the large car segment in the annual 2007 Automotive Performance, Execution and Layout StudySM (APEAL), which measures owner delight with the design, content, layout and performance of their new vehicles. The award represents the second consecutive year that Azera has topped the large car segment in the study. Outperforming several popular sedans, Azera received high marks for its interior, audio systems, seats, heating and air conditioning (HVAC), visibility and driving safety.

Azera owners are impressed with the elegance and luxury of their car,” said Dave Zuchowski, Hyundai’s vice-president of National Sales. “This award further reinforces our brand philosophy about how smart consumers think about premium sedans. Clearly, the Azera raises the bar by combining safety, luxury and value like no other vehicle in its segment.”

In addition, the all-new Hyundai Entourage placed third in the van segment and the re-designed Hyundai Santa Fe mid-sized SUV increased its APEAL ranking well above the segment average, with a 56-point improvement over last year.

The Azera trophy case continues to grow with a number of honors and awards. It recently captured “Best in Class” for the sedans in the $25,000 to $30,000 category in Kiplinger’s Personal Finance “Best of 2007 Cars” awards and achieved the top slot in the large car segment in the Strategic Vision, Total Quality Index™ (TQI) study, which measures the total vehicle satisfaction among new car owners. In addition, the Azera was named Edmunds.com “Editor’s Most Wanted Sedan Under $30,000,” and was named a Consumer’s Digest “Best Buy.” The 2006 Azera earned the Insurance Institute for Highway Safety’s (IIHS) top crash test ratings for frontal offset impacts, aided by unsurpassed standard safety equipment like Electronic Stability Control (ESC), Anti-lock Brakes (ABS) and eight airbags.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. Find more detailed findings on new-vehicle quality performance as well as model photos and specs by watching a video, reading an article and reviewing quality ratings at JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 750 Hyundai dealerships nationwide.

Hyundai SUV Earns Insurance Industry’s TOP SAFETY PICK Award

Hyundai SUV Earns Insurance Industry’s TOP SAFETY PICK Award

ARLINGTON, Va., June 11 — The 2007 Hyundai Santa Fe, a midsize SUV, meets the criteria to earn the Insurance Institute for Highway Safety’s TOP SAFETY PICK designation. The Santa Fe earned the top rating of good for front, side, and rear crash protection and is equipped with electronic stability control. Now 21 cars, SUVs, and minivans earn TOP SAFETY PICK status.

“The performance of the Santa Fe makes good on Hyundai’s promise to provide the highest level of safety to its customers,” says Institute president Adrian Lund. The Hyundai Entourage and twin Kia Sedona also earned TOP SAFETY PICK for minivans. The Institute recognizes vehicles with this award to help consumers distinguish the best overall choices without having to sort through multiple crash test results.

“Criteria to win are tough because they are intended to drive continued safety improvements such as high crash test ratings and rapid addition of electronic stability control, which is standard equipment on the Santa Fe,” Lund says. The Santa Fe also is equipped with side airbags as standard equipment to protect the heads of people in all three rows of seats.

Redesign improves rear crash performance: Hyundai engineers redesigned the Santa Fe’s seat/head restraints to improve performance in rear impacts. The seats and head restraints in this vehicle’s predecessor model were rated poor overall. The new seats include head restraints designed to automatically move up and toward the heads of people in the front seats during a rear impact. These new seat/head restraints are rated good overall.

How vehicles are evaluated: The Institute’s frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle’s overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle’s structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies’ heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry — the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck.

Web site: http://www.iihs.org/

TheCarConnection.com Names All-New Hyundai Veracruz As One of the Best Five Vehicles for the Summer Holiday

TheCarConnection.com Names All-New Hyundai Veracruz As One Of The Best Five Vehicles For The Summer Holiday

FOUNTAIN VALLEY, Calif., 06/01/2007 After reviewing more than 100 vehicles as possible contenders, TheCarConnection.com has selected the all-new Hyundai Veracruz midsize crossover as one of the next best vehicles for this year’s summer road trip. The Veracruz, recently identified as the leading competitor in the sport utility vehicle (SUV) crossover segment at the Detroit Auto Show, was touted by TheCarConnection.com as not only challenging the likes of Mazda, Toyota and Honda, but also capable of taking on some vehicles on the higher priced spectrum, such as the Nissan Murano and the Lexus RX350. According to TheCarConnection.com, “The Veracruz doesn’t just show that Hyundai’s arrived — it shows it’s going places, too.”

TheCarConnection.com comments that the Veracruz has subtle yet elegant styling that is nice and upscale. The Veracruz won the award not just on its styling but that it is as flexible and comfortable as any non-minivan on the market. Most of the seats tilt slide or fold away and there’s a positively cavernous cargo compartment.

The all-new Veracruz, which has received outstanding reviews since its introduction in April 2007, comes with a standard 3.8-liter V6 engine, a third row seat, an AM/FM/XM Satellite Radio®/CD/MP3 audio system that includes six speakers, as well as plenty of advanced safety equipment. The Veracruz utilizes the latest in active and passive safety technologies, including standard Electronic Stability Control (ESC), an Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) for impressive stopping distance for a vehicle of its size, anti-whiplash active front head restraints and six airbags with side air curtains that protect all three rows during side impacts. The vehicle also received the National Highway Traffic Safety Administration (NHTSA) five-star frontal and side crash ratings in the sport utility vehicle segment.

To read TheCarConnection.com’s full review of the Hyundai Veracruz, log on to www.TheCarConnection.com and click on reviews.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

THECARCONNECTION.COM

TheCarConnection.com is your one-stop source for car reviews, news, buying tips and pricing information from J.D. Power and Associates. Get the latest on your favorite new cars, trucks and SUVs, see spy shots of future vehicles, build and compare your next vehicle, and talk about today’s autos, too-at TheCarConnection.com, where you’re in the driver’s seat.

Five Hyundai Models Make Yahoo! Autos’ Top 100 "Green" Cars List

Five Hyundai Models Make Yahoo! Autos’ Top 100 “Green” Cars List

2007 Hyundai Accent, Elantra, Sonata, Tiburon And Tucson Models Rank High In “Green Ratings”

FOUNTAIN VALLEY, Calif., 05/31/2007 The Yahoo! Autos Green Center ranks the 2007 Hyundai Accent, Elantra, Sonata, Tiburon and Tucson models as five of the top 100 “Green” Cars for 2007. The vehicles listed online at http://autos.yahoo.com/green_center/ were ranked on a scale of 1-100 based on the environmental impact of each vehicle. The Yahoo! Autos Green Center currently ranks more than 450 models in-market in the U.S.

On this year’s “green” cars list, two of the five Hyundai models listed by Yahoo! Autos ranked in the top 20. The 2007 Hyundai Accent GLS scored 75 out of 100 points. The Accent is certified as an Ultra Low Emission Vehicle (ULEV), delivering up to 37 mpg (automatic transmission/highway). The 1.6-liter dual overhead cam (DOHC) in-line four-cylinder engine that features four valves per cylinder with Continuously Variable Valve Timing (CVVT) give the engine a very broad powerband, coupled with high fuel efficiency and low emissions.

The 2007 Hyundai Elantra scored 76 out of 100 possible points. The Elantra is certified as a Partial Zero Emission Vehicle (PZEV) and is as clean as many hybrid electric vehicles. Elantra achieves this certification with its advanced 2.0-liter in-line four-cylinder engine that features DOHC and CVVT, to ensure improved fuel economy.

“This recognition of our clean, fuel-efficient powertrains demonstrates our commitment to the environment, just as our leadership in lifesaving safety technologies like electronic stability control (ESC) demonstrates our commitment to the safety of our owners,” said John Krafcik, vice president of Strategic Planning and Product Development, Hyundai Motor America. “More and more people are seeing Hyundai as a smart choice, and the Green Ratings from Yahoo! Autos reinforce that.”

Yahoo! Autos’ “Green Ratings” measure a vehicle’s environmental friendliness on a scale of 1 to 100, and factors in tailpipe pollution, greenhouse gas emissions, fuel economy and the manufacturing process. The “greener” a vehicle is, the higher its “Green Rating” will be, lowering its harm to both the health of the planet and humans. Numerous major environmental pollutants associated with a motor vehicle are covered by the “Green Rating,” including:

  • Greenhouse gases, primarily carbon dioxide (CO2)
  • Fine particles (particulate matter, PM)
  • Nitrogen oxides (NOx)
  • Hydrocarbons (HC)
  • Carbon monoxide (CO)

Yahoo! Autos’ Green Center provides consumers with a comprehensive, unbiased source of information, resources and community about green vehicles, including all technologies. The Green Center brings together industry information from experts as well as consumer-generated content from the Yahoo! network.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

The 2007 Total Quality Awards

The 2007 Total Quality Awards™

Hyundai – 3, Toyota – 0; Perceived Quality the New Paradigm Says Strategic Vision

Monday, June 4, 2007

San Diego — For the first time ever, the Hyundai brand has produced the most leaders on Strategic Vision’s Total Quality Index™ (TQI), leading in three segments. The San-Diego-based research firm today announced 2007 results, based on the ratings of new vehicle owners in 19 product segments.

The only other brand to produce three leaders was Nissan. Hyundai Motors had a total of five leaders (the Kia brand earning two more), Ford Motor and BMW Group each earned three (one for BMW, two for Mini); GM, Honda, and Mercedes each earned two with Dodge, Lexus and Volkswagen each earning one. BMW repeated as the top scoring brand, the eighth time in nine years, and Volkswagen of America kept its claim as the best full-line corporation.

The Total Quality Index™ is the premier measure of new vehicle owner satisfaction. It asks buyers to rate all aspects of the ownership experience, from buying and owning to driving. Although Toyota improved overall with their TQI scores, the most significant change in 2007 is the lack of any Toyota brand segment leaders. Examining the number of problems or Things-Gone-Wrong per vehicle (the traditional definition of quality), Toyota and Lexus are still among the best. However, Toyota’s lead in this narrower definition of quality is now shared with other brands like Honda, Hyundai, Infiniti and domestic brands such as Ford. For example, the Ford Expedition EL enjoyed a very large lead and had fewest problems in the segment. Expedition EL owners recognized innovative changes, which are key to future domestic success.

“With automotive corporations now doing a terrific job in providing vehicles with minimal problems, the Cues of Quality (those product attributes that signal quality and create customer Trust) have a greater impact on the purchase decision. Perceived Quality has the power to change customer’s perceptions of a vehicle from being ‘interesting’ to eventually considered and purchased,” says Alexander Edwards, Strategic Vision President. “In the past, one could count the number of problems per vehicle; but for automotive customers today and tomorrow, a comprehensive and integrated perception of the ownership experience will be what drives the decision making process.”

“Even though Hyundai is often overlooked by the US customer, Hyundai’s success in 2007 is not surprising given its’ current products and press in leadership that is looking to the near and distant future with new designs from styling to powertrain,” reports Dr. Darrel Edwards, Founder and CEO of Strategic Vision.

Long time leader Honda Odyssey (five years in a row) has now been replaced by the Hyundai Entourage, Kia Sedona and Nissan Quest in a three-way tie for this segment. The Ford F-150 returns to a leadership position in this most tightly contested segment, tied with the Nissan Titan.

Buyers rated the following vehicles tops in their segments:

Segment Winner(s) TQI Score
Small Car Honda Civic
882
Small Multi-Function Volkswagen Rabbit
880
Medium Car Saturn Aura
Nissan Maxima
892
981
Large Car Hyundai Azera
901
Small Specialty Under $25,000 Mini Cooper
911
Near Luxury Car BMW 3-Series Sedan
919
Luxury Car Mercedes-Benz S-Class Sedan
938
Convertibles Under $30,000 Mini Cooper Convertible
905
Convertibles Over $30,000 Chevrolet Corvette Convertible
930
Minivan Kia Sedona
Hyundai Entourage
Nissan Quest
866
866
865
Small SUV Hyundai Santa Fe
885
Medium SUV Kia Sorento
889
Medium Crossover Dodge Magnum
882
Large SUV Ford Expedition EL
918
Near Luxury SUV Lexus RX 350
905
Luxury SUV Mercedes-Benz ML
915
Standard Pick-Up Honda Ridgeline
879
Full-Size Pickup Nissan Titan
Ford F-150
876
875
Heavy Duty Pickup Ford F-250/350
876

“Unlike last year, we’re seeing many new or redesigned vehicles not ranking near the top of their segments.” says Alexander. “These vehicles typically have the potential to deliver more rational and emotional elements which are relevant to buyers. Although the Honda Fit, Nissan Versa and Toyota Yaris all did well, they did not hit the same emotional chord which resounded in the DNA of the Volkswagen Rabbit buyers.”

Responses from more than 27,000 buyers who bought 2007 models in September, October and November of 2006 were used to calculate the Total Quality Index™. Strategic Vision has calculated TQI annually since 1995.

Since its incorporation in 1989, Strategic Vision has studied consumer and constituent decision-making for the widest variety of clients, including most auto manufacturers, Coca-Cola, American Airlines, Procter and Gamble, most advertising agencies. Its unique expertise is identifying consumers’ motivational hierarchies, including the values that shape perceptions and capture the customers’ emotional responses and drive behavior. The firm’s in-depth Discovery Interviews and ValueCentered Surveys provide comprehensive, integrated, and actionable outcomes.

Strategic Vision, Inc.

Hyundai Azera, Entourage And Santa Fe Named Best-In-Segment In Strategic Vision 2007 Total Quality Index

Fountain Valley, Calif., 06/04/2007 Hyundai Motor America produced the most segment leaders of any automotive manufacturer, according to Strategic Vision’s Total Quality Index™ (TQI), which measures total vehicle satisfaction among new car owners. Achieving the top slot in three distinct vehicle segments is a first for Hyundai. The Strategic Vision results released today placed the Hyundai Azera sedan atop the large car segment, the Entourage (tied with the Kia Sedona and Nissan Quest) in the top spot for the minivan segment and the Santa Fe on top in the small sport utility vehicle (SUV) segment.

Hyundai’s success in 2007 is not surprising given its current products and press, as well as its leadership team who is looking strategically to the future with new designs from styling to powertrain,” reports Dr. Darrel Edwards, founder and CEO of San Diego-based Strategic Vision.

The Hyundai Santa Fe beat out competitors such as the Toyota FJ Cruiser and Jeep Wrangler 4-door for the top spot. The Hyundai Entourage minivan, which tied for first with the Kia Sedona and Nissan Quest, beat out the Honda Odyssey for the top slot, a position held by the Odyssey for the last five years.

“The Strategic Vision Total Quality Index demonstrates that Azera, Entourage, and Santa Fe are high-quality vehicles with terrific appeal,” said John Krafcik, vice president of Product Development and Strategic Planning. “At Hyundai we stand for great design, quality, safety, and outstanding value….and these study results show that consumers love this recipe.”

The Total Quality Index is the measurement of new vehicle owner satisfaction. The Strategic Vision poll surveyed more than 27,000 vehicle buyers who bought 2007 models in September, October and November of 2006. Consumers were asked an array of questions about their ownership experience, including buying, owning and driving their new vehicles. The Index 2007 results were based on ratings of new vehicle owners in 19 product categories.

About Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

Hyundai Earns Largest Opinion Improvement From AutoPacific

Hyundai Earns Largest Opinion Improvement From AutoPacific

Image Consideration And Tracking Research Lists Hyundai Higher Than Nine Manufacturers

FOUNTAIN VALLEY, Calif., 05/09/2007 AutoPacific, an automotive consulting firm, reported Hyundai had the largest opinion improvement among nine manufacturers in its initial wave of Image and Consideration Tracking Research.

AutoPacific analysts stated, “The surprise (or not so surprising) winner of the most improved manufacturer was Hyundai Motor America. Comments surrounding the performance of Hyundai gave Hyundai credit for substantially improved styling, newly-found high durability/quality/reliability, a strong value message and a great warranty program. Positive comments outweighed negative comments by about four to one.”

Nine manufacturers were evaluated including, General Motors, Toyota, Ford Motor, Chrysler Group, Nissan, Honda, Hyundai, VW, and BMW. 1,254 panelists responded to an Internet survey concerning their opinion of automakers in the USA. The key question in the survey was whether the respondent’s opinion of a manufacturer had changed since this time last year. Over 5,000 verbatim comments were collected in relation to opinion and attitude toward various aspects of a manufacturer’s image.

“In 2006, JD Power and Associates ranked Hyundai as the highest non-premium nameplate in its Initial Quality Study and BusinessWeek named us a top ‘100 Global Brand’ for 2006,” said John Krafcik, vice president of Strategic Planning and Product Development, Hyundai Motor America. “AutoPacific’s report that Hyundai now has the largest opinion improvement over nine competing manufacturers is another example of how Hyundai is continuing to improve brand image through its commitment to quality and value.”

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

AUTOPACIFIC

AutoPacific is a future-oriented automotive marketing and product-consulting firm with headquarters in Tustin, California, with an affiliate office in the Detroit area. AutoPacific specializes in the analysis and research of the automobile industry. For over almost twenty years, AutoPacific has served the automotive industry with expertise in product development, product planning, marketing and consumer research.

Hyundai Named "Top 10 Coolest New Car Under $18,000"

Hyundai Named “Top 10 Coolest New Car Under $18,000”

2007 Hyundai Tiburon Earns Kelley Blue Book Honors For Sporty Styling And Affordability

FOUNTAIN VALLEY, Calif., 04/27/2007 Kelley Blue Book (www.kbb.com), the leading provider of new- and used-vehicle information, named the 2007 Hyundai Tiburon to its annual list of “Top 10 Coolest New Cars Under $18,000.”

The list includes the top 10 coolest and affordable new vehicles on the market. The editors at Kelley Blue Book focused on sporty stylishness and fuel economy, while thoroughly examining performance and fun-to-drive factor. Safety, environmental impact, interior size and comfort were also taken into account.

Hyundai’s sporty Tiburon combines the presence of a $30,000 sports coupe with energetic driving dynamics and the value expected from the brand,” said Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book’s kbb.com. “Updates for the 2007 model year include freshened front and rear styling.”

The Tiburon offers life-saving active and passive safety features, track-inspired design and V6 performance handling of a sports coupe at a four-cylinder price. Kelley Blue Book editors chose the $18,000 price point as a logical demarcation of affordability.

“This recognition reinforces Hyundai’s commitment to providing terrific vehicles at affordable prices,” said John Krafcik, vice president of Strategic Planning and Product Development, Hyundai Motor America. “Tiburon is perfect for the enthusiast looking for an entry-level sports coupe with great quality and lots of standard safety features.”

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

KELLEY BLUE BOOK

Kelley Blue Book’s kbb.com is America’s most used and trusted vehicle pricing, values and information resource. The top-rated Web site provides the most up-to-date pricing and values for thousands of new and used vehicles, including the Blue Book® New Car Value, which reveals what people actually are paying for new cars. Since 1926, car buyers and sellers have relied upon Kelley Blue Book for authoritative and unbiased information to make well-informed automotive decisions. The company also reports vehicle prices and values via products and services, including the famous Blue Book® Official Guide and software products. Kbb.com also has been named the No. 1 automotive information site by Nielsen//NetRatings and J.D. Power and Associates seven years in a row. No other medium reaches more in-market vehicle shoppers than kbb.com; one in every three American car buyers complete their research on kbb.com.

Hyundai Vehicles Named "Best Cars For Families"

Hyundai Vehicles Named “Best Cars For Families”

April 20, 2007 — FOUNTAIN VALLEY, Calif. — AAA (American Automobile Association) and Parents magazine named the 2007 Hyundai Santa Fe and Entourage as two of 2007’s “Best Cars for Families.”

The 15-vehicle list, now in its fifth year, appears with detailed reviews of each model in the April issue of Parents magazine. AAA’s auto-safety experts and Parents’ editors – who understand the wants and needs of families – created a list of sedans, economy cars, vans, SUVs, and crossovers they felt perfectly met everyday family demands.

According to AAA/Parents’ judges, “The Santa Fe is packed with safety technology to protect your little ones, but the modest price tag leaves something for their college funds. Electronic Stability Control (ESC) and side-impact and side-curtain air bags are standard. Nice surprises include second-row A/C vents to keep your kids cool and a heated windshield wiper for melting through the ice.” After a road test with the Hyundai Santa Fe, Sally Lee, editor-in-chief of Parents magazine said, “I loved the easy-to-read instrument panel and the great storage space. Car seats were a breeze to install. It’s a lot of car for the money — and stylish too.”

AAA/Parents’ judges said, “No van has more standard safety features: Three-row side-curtain air bags, [electronic] stability control, and antilock brakes are all standard. So are the Entourage’s three-zone climate-control system, power windows in the sliding doors, a flat-folding third row, and all the obligatory storage nooks. And how’s this for value: Even if you opt for power rear doors and tailgate, heated front seats, leather upholstery, and wood-grain accents, you’ll pay less than $30,000.”

“We are proud to accept recognition from two organizations that offer helpful information and advice to better the lives of consumers,” said John Krafcik, vice president of Strategic Planning and Product Development, Hyundai Motor America. “Santa Fe and Entourage are great examples of Hyundai’s continued commitment to providing affordable vehicles with standard life-saving technologies and convenience features that every family is looking for.”

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 755 dealerships nationwide.

PARENTS MAGAZINE

Parents’ Magazine provides today’s parents with the information they need to raise healthy, happy children. Topics covered include child health and safety, food and nutrition, behavior and development, family life and relationships, children’s fashion, toys, travel and technology.

AAA

As North America’s largest motoring and leisure travel organization, AAA provides more than 50 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at www.aaa.com.