A decade ago, I wrote several columns urging readers to take seriously Hyundai Motor, Korea’s largest automobile manufacturer.

I was impressed by the willingness of the company to adapt, and by the speed with which it shifted gears to meet the changing realities of the marketplace.

It is a story now turned cliche: The Hyundai that entered the United States with motorized junk in 1985 — the Excel subcompact — is now a bona fide competitor in the global automobile industry.

Even high-end companies, such as Germany’s BMW, are looking in their rear-view mirrors, checking the Korean manufacturer’s rapid progress with models such as the high-quality, high-performance Hyundai Genesis sedan and coupe.

But the Genesis models don’t pose the biggest threat to Hyundai’s rivals. That, instead, comes with models such as the 2009 Hyundai Elantra Touring.

Hyundai’s strategy in the family car category is as simple as it is complicated: The Korean company wants to beat its top Japanese rivals — Honda, Nissan and Toyota — by offering better products at a lower price.

“Better,” as illustrated by the Elantra Touring, means giving people much more car than they expect for the money.

The subject vehicle, for example, is a five-door compact hatchback wagon. You expect a certain amount of utility in that kind of vehicle. But you don’t expect cargo space — a maximum 65 cubic feet with the rear seats folded — that matches the room found in many mid-sized sport-utility models.

You expect a manual transmission as standard equipment. But you don’t expect a short-throw, five-speed manual gearbox that shifts with the precision of something found in a vehicle set up for weekend track racing. You certainly don’t expect a car that is loads of fun to drive. But that is what you get in the Elantra Touring, a car that offers so much for the money, it makes you suspicious.

You start trying to figure out where Hyundai has cut corners.

I thought I had found it in the suspension work, which did not seem to fare terribly well over potholed and pock-marked city streets. But now I’m not so sure.

I drove two versions of the Elantra Touring — one with manual transmission and 16-inch radial tires and the other with automatic transmission and 17-inch radials. The model with the bigger tires felt more stable over roads bad and good. It was absent the sometimes irritating choppiness I felt in the car with the smaller tires.

Check out standard equipment. Hyundai offers four-wheel disc brakes (ventilated front/solid rear), antilock brakes, electronic brake-force distribution (which automatically increases brake force to the wheels that need it most) and electronic stability and traction control. Also included are side and head air bags — all in a car with a base price well below of $20,000. That’s a bargain!

Interior materials weren’t the best in the world — a bountiful helping of bargain-priced vinyl there. But everything appeared stitched and assembled perfectly, as good if not better than anything found in a Honda, Nissan or Toyota — for several hundred to a couple of thousand of dollars less.

With an in-line four-cylinder, 138-horsepower engine, there’s more than adequate power for most commuter transportation needs. Fuel economy is good at 23 miles per gallon in the city, 31 on the highway.

On top of it all, Hyundai has given car sales a slight boost in a dreadfully dismal market with its Hyundai Assurance Plus program, designed to relieve consumer anxiety by promising to take over car payments within the first year of a vehicle purchase for buyers who lose jobs through no fault of their own.

Could it be that Hyundai, once the laughingstock of the car world, will be the company that leads the automobile industry out of recession?

2009 Hyundai Elantra Touring

Engine/transmission: 2-liter, 16-valve, in-line four-cylinder engine with 138 horsepower at 6,000 rpm and 136 foot-pounds of torque at 4,600 rpm.

Transmission: Five-speed manual transmission, four-speed automatic is optional.

Capacities: Seats five. Fold-down rear seats.

Mileage: Averaged 30 miles per gallon, highway driving.

Safety: Standard are four-wheel disc brakes with antilock control, electronic brake-force distribution, also electronic stability and traction control, and side and head air bags.

Price: The base price on the Elantra Touring is $17,800. Dealer’s invoice price is $17,071. Price as tested is $19,995, including $1,500 in options (heated front seats, power glass roof, 17-inch tires) and a $695 destination charge. Dealer’s price as tested is $19,131.

By Warren Brown
Washington Post

Can an automaker come back from the dead? This is not a rhetorical question, as some of the biggest names in the industry are currently up against the wall. They could learn a lesson or three from Hyundai.

When Hyundais were first imported here from Korea in the mid-1980s, their main attraction was price. Or lack of same. They were cheap, in all senses of the word, especially the most pejorative. Quality was not good. But rather than make excuses, or abandon the American marketplace, Hyundai learned from its errors and improved its product quality. Considerably. Hyundai’s recovery was not an overnight success story. It took nearly twenty years. But now, while a Hyundai may still have an attractive price, it’s also as good as anything else in its class, if not better — and Hyundai competes directly with the Japanese automakers who are the standards for product quality.

It’s all about product.

Product like the Elantra Touring, an interesting alternative to the big names in the compact segment. Like some of its competitors with similar cars, Hyundai is positioning the 5-door hatch Touring as a sporty and slightly upscale alternative to the common compact sedan. Compared to the regular Elantra sedan, the Touring has a more sport-oriented suspension tuning, although it’s by no means race-ready stiff. Like the Elantra sedan, and unlike some big-name competitors, the Touring has four-wheel antilock discs as standard equipment; electronic stability control, a tire-pressure monitoring system, and full complement of airbags are also among its standard safety features. Air conditioning with cabin filtration and an audio system with XM satellite radio and both an auxiliary input jack and USB port are also standard fare. Power is from a 2.0-liter, 138-horsepower engine, matched to either a five-speed manual or four-speed automatic transmission.

All of those standard features are very good, but “features” on top of a sub-standard package, as has too often been done, don’t make a good deal at all. No worries about that here. As I discovered during a pleasant week with an automatic Elantra Touring, it’s a solid, well-made, and versatile machine that seems to pack more interior than possible into a small, stylish exterior. Although its suspension is tuned more firmly than that of the sedan, and more “sporty” than “sport”, the Touring is fun to drive — and if driving to activities that involve bulky equipment is a need, the Touring is capable of swallowing bicycles, camping gear, climbing gear, fishing tackle, and similar things easily. Need space, like driving, dislike crossovers, and have a budget? Consider a Hyundai Elantra Touring.

APPEARANCE: With the Elantra Touring, Hyundai has opted for a tastefully European-inspired look that should age well. It is unashamedly a two-box hatchback, modified in profile by an aerodynamically-sloping roofline. At the front, bright triangular headlamps flank a decorative chrome-trimmed top grille that is integrated into the hood shape, with a larger trapezoidal opening below the bumper line doing the real air intake work. Chrome-trimmed pieces at the front corners add a bit of upscale flash — and are also easily-replaced protection from minor incidents. Alloy wheels and low-profile tires fill the wheel arches, and a strong upswept shoulder line and flowing sill line help give a toned, athletic look. The rear is dominated by vertical taillights that flank the hatch.

COMFORT: Inside, with the flowing lines of the instrument panel, and close position of the center stack, the Elantra Touring has the look of a more upscale car. A high level of standard equipment reinforces that impression. Materials and fit tolerances are very good. Yes, most everything’s synthetic, but no demerits for that in this class. Front seat comfort is very good, aided on the driver’s side by height-adjustability, unusual in the sub-$20,000 class. While the seats are manual, the windows, mirrors, and door locks are powered, with remote keyless entry standard. Headroom, both front and rear, will not be a problem. The rear seat has plenty of room for two passengers, with less in the center, as in most cars. A 60/40 split and the cargo access of a five-door hatchback make cargo duty a pleasure. There’s even some compartmented space for small items under the load floor, above the compact spare tire. Useful interior storage includes a dash-top covered box, an air-conditioned glove box (!), and a console box with auxiliary audio jack and USB port (and an optional iPod cable priced much more realistically than I’ve seen in some luxury cars). All four doors have bottle holders.

SAFETY: Elantra Touring passengers are surrounded by a strong, rigid unibody structure with an occupant protection cell around the passenger compartment, reinforced roof pillars, front and rear crush zones, dual front, front-seat side, and full-length head curtain airbags. Brakes are four-wheel antilock discs, and, unusually for the car’s modest price class, electronic stability control is standard equipment.

RIDE AND HANDLING: While the Touring’s fully-independent MacPherson strut/multi-link suspension is set up more firmly than that of the standard sedan, it’s still supple enough for everyday use on roads in states with deferred road maintenance budgets. It’s stable and comfortable on the highway, and enjoyable on the scenic route. The steering never feels over-assisted, and a tight turning circle makes parking easy. The brakes work very well.

PERFORMANCE: With 138 horsepower (at 6000 rpm) and 137 lb-ft of torque (at 4600 rpm), the Elantra Touring’s 2.0-liter four-cylinder engine is competitive in its class. A modern dual overhead cam design with continuously-variable cam phasing, its broad torque band means that the four-speed automatic works well enough, although I’m sure the five-speed stick would be the way to for maximum driving enjoyment. Acceleration is good enough to keep up with traffic. Fuel economy, with EPA estimates of 23 mpg city and 30 highway, and 26 overall during my week, is reasonable if not at the head of the class.

CONCLUSIONS: The 2009 Hyundai Elantra Touring is a worthwhile option in the versatile sporty-compact hatchback class.

SPECIFICATIONS 2009 Hyundai Elantra Touring

Base Price $ 18,600
Price As Tested $ 19,745
Engine Type dual overhead cam 16-valve inline 4-cylinder with continuously-variable cam phasing
Engine Size 2.0 liters / 121 cu. in.
Horsepower 138 @ 6000 rpm
Torque (lb-ft) 137 @ 4600 rpm
Transmission 4-speed automatic
Wheelbase / Length 106.3 in. / 176.2 in.
Curb Weight 2969 lbs.
Pounds Per Horsepower 21.5
Fuel Capacity 14 gal.
Fuel Requirement 87-octane unleaded regular gasoline
Tires P205/55 R16 89H Kumho Solus KH16
Brakes, front/rear vented disc / solid disc, ABS standard
Suspension, front/rear independent MacPherson strut / independent multilink
Drivetrain transverse front engine/front-wheel drive

PERFORMANCE
EPA Fuel Economy – miles per gallon
city / highway / observed 23 / 30 / 26
0 to 60 mph est 9.0 sec

OPTIONS AND CHARGES
Carpeted Floor Mats $ 95
iPod® cable $ 30
Bluetooth® hands-free phone system $ 325
Destination charge $ 695

DRIVING DOWN THE ROAD
WITH CAREY RUSS

Hyundai has been batting a thousand of late, with new vehicles like the Genesis sedan and Genesis coupe shaking up their respective segments and leaving class leaders looking over their shoulders. The equally new Elantra Touring hasn’t created as much buzz as its rear-wheel-drive brethren, but the five-door hatchback competes with a host of vehicles available in the sub-$20,000 range, all of which are screaming for attention from an increasingly picky buyer who demands something practical, affordable and efficient for his dwindling dollars.

In order to be heard above the noise, Hyundai chose to import one of its existing models from abroad rather than developing a new Elantra model from scratch. They chose the i30, designed in Germany and currently on sale in Europe, Australia and South Korea. The Elantra Touring is very much a direct port of the i30 and actually has little in common with the four-door Elantra sedan, save for its 2.0-liter four-cylinder engine and transmission choices. Rather, its closest mechanical cousin is the Euro-only Kia cee’d.

It would seem, then, that the i30 was not originally developed with U.S. customers in mind. Will the resulting Elantra Touring be a hit here, or has Hyundai finally foul tipped a ball?

One thing the Elantra Touring has over its four-door namesake is style. The two vehicles share no body panels and one wouldn’t guess the Touring model is actually an Elantra based on the four-door’s styling. The Touring is actually shorter than the sedan (176.2 inches vs. 177.4), but its wheelbase is two inches longer. Combined with a roof that terminates into a steeply sloping hatch, the extra space between the axles makes the Touring look longer and larger.

The Touring’s sheet metal is also more attractive thanks to a strong character line running the car’s length with a concave sweep up to the windows. This line emanates up front behind the large headlights (dig the blue angel eyes on the projector lamps) and combines with some pinched metal running up to the A-pillar to create distinct front fenders and a raised hood. The thin grille sports a chromed corporate ‘H’ with pride and small chrome eyebrow accents set off the fog-lights in each corner of the front fascia.

Hyundai has fitted the Elantra Touring with vertical tail-lamps out back, similar to the units you’ll find on vehicles such as Volvo wagons and the Honda CR-V. They contribute to safer stops in traffic since their tops can still be seen above high hoods. The rest of the back is clean and the near non-existent rear bumper contributes to the posterior’s slick surfacing. Some might call this car’s styling mundane, but we see it as safe and sophisticated, the off-brand suit of the sub-$20k set.

Some might expect the Elantra Touring to have a spartan interior made of recycled pop bottles and leatherette seats. Remember, this is actually the i30, a vehicle originally made for Europeans who don’t believe an economy car must feel like a cheap car. The Elantra Touring has things other vehicles in its class don’t, like a soft-touch dash, solid metal shifter knob and an information display between its tach and speedo. Go ahead, poke the dash – it’ll give. Do that in some competitors and you’ll sprain your finger.

The controls are logical and fit the Elantra’s no-nonsense demeanor. The stereo’s on top and the HVAC controls are below (just two knobs and a few larger buttons), with the the four-speed automatic sprouting from the floor. The transmission lacks any manual shifting, but you’ve got only four forward gears anyway and there’s a short-throw five-speed manual available for control freaks.

We particularly like the Elantra Touring’s large, legible gauges that frame the aforementioned VW-like information display, as well as the best Hyundai steering wheel we’ve yet to grip. The meaty rim filled our hands nicely and the redundant controls for the stereo and cruise control are all flush and contained within the wheel itself. We’re also fans of Hyundai’s new center stack display for the radio. The big blue screen is as easy to read as a children’s book and displays the time and outside temperature when the radio is off. There’s also a full complement of connectivity ports in the center armrest for your iPod or MP3 player, as well as a gutter for your cables so the lid can be closed without trapping the device inside. Up front, amenities are rounded out by two accommodating cup holders between the seats and one in each door, as well as a large storage compartment atop the dash to hide personal items from public view.

Of course, the Elantra Touring’s biggest selling point can be found behind the front seats. The second row offers 36.4 inches of leg room and further back you’ll find a class-leading 24.3 cubic feet of storage space with the rear seats in their locked and upright position. The rear floor is flat and wide with additional storage hidden underneath, and by pushing the 60/40 split rear seats down, you’re able to access a full 65.3 cubic feet of cargo-carrying capacity. The rear seats don’t fold completely flat, but that shouldn’t stop you from using the Elantra Touring like a tackle box.

Buyers interested in an Elantra Touring who visit Hyundai’s website, however, are greeted with the question “What sort of driver are you?” Click the box that says “I love driving” and you’re allowed to learn more about the vehicle. Click the box that says “For me, driving is just transportation,” and you’re refused entry. Before you begin excluding buyers just looking for decent transportation, you should be absolutely certain your vehicle can hang with the likes of the Mazda3 five-door, this segment’s standard bearer for the fun-to-drive quotient. Despite the “Touring” in its name, this Hyundai doesn’t compare with the Mazda in terms of driving enjoyment.

To begin with, the Elantra Touring’s 2.0-liter, four-cylinder engine brings only 138 horsepower and 136 lb-ft of torque to the party. Not only is that far below what’s required to make this a credible sport-compact, it’s barely enough to get around when the Elantra is loaded with passengers and cargo. Couple that with our tester’s four-speed automatic and you’ll need a set of spurs and a good whip to get the Elantra Touring going. Hyundai also can’t claim exceptional gas mileage in the absence of stirring performance, as the EPA rates this hatchback at 23 mpg city/30 mpg highway. The new 2010 Mazda3 five-door, equipped with its 167-hp, 2.5-liter four-cylinder engine, is right there with 22 mpg city/29 mpg highway.

A lack of power can be overcome by a rigid chassis, willing suspension and focused steering when going for entertainment honors. Again, we found the Elantra Touring lacking in these aspects, despite Hyundai telling us that the suspension and steering are tuned more sportingly for the U.S. The independently sprung MacPherson strut front suspension and multilink rear felt soft. The ride was floaty and susceptible to cross winds, while the handling feels tippy, with noticeable body roll despite the presence of stabilizer bars front and rear. Couple this with steering that’s numb and disconnected regardless of speed — fine while perusing for a parking spot but less so when trying to follow a line through a corner — and the Elantra leaves us wanting for the Mazda3’s direct connection to the road.

We’ve read other reviews of the Elantra Touring that fall right in line with Hyundai’s marketing message and conclude the car is a surprising performer, but just wasn’t our experience. Perhaps that’s because most of those reviews were based on models with the manual transmission that features a B&M short-throw shifter and 17-inch alloy wheels versus the 16 inchers on our tester. We can’t comment on how those differences might contribute to an impression of sportiness, but we give our tester high marks for including standard disc brakes at all four corners.

The final aspect of the Elantra Touring is its price, an area in which Hyundai traditionally trounces its competition. Not so much for this car, which starts at $17,800 with a five-speed manual transmission and $18,600 with the four-speed automatic. Add to that our tester’s optional floor mats for $95 and a $695 charge for delivery, and suddenly owning an Elantra Touring will require over $19,000. Sure, you get the best warranty in the biz and the added security of the Hyundai Assurance program, but that price point won’t get buyers into the showroom like the $14,120 base price of the Elantra sedan.

If we were Hyundai, we’d focus all of our marketing efforts on the Elantra Touring’s practicality, the fact that it can swallow as much as a CUV while still averaging 30 mpg on the highway. It’s a tool — in the literal sense of the word — free of flash and there to assist at the grocery, hardware store or getting to Grandma’s house. In this respect, the Elantra Touring is an attractive candidate in the sub-$20k class. However, Hyundai is advertising the Elantra Touring as a driver’s car, which is like asking a member of the grounds crew to bat clean up. If you appreciate the unsung skill of the guy that keeps a well-manicured diamond, you’ll likely appreciate all of the basic things that the 2009 Hyundai Elantra Touring does so well. Just don’t expect that guy – or this car – to send one sailing over the fence.

John Neff / Weblogs, Inc.
AutoBlog.com

A decade ago, I wrote several columns urging readers to take seriously Hyundai Motor, Korea’s largest automobile manufacturer.

I was impressed by the willingness of the company to adapt, and by the speed with which it shifted gears to meet the changing realities of the marketplace.

It is a story now turned cliche: The Hyundai that entered the United States with motorized junk in 1985 — the Excel subcompact — is now a bona fide competitor in the global automobile industry.

Even high-end companies, such as Germany’s BMW, are looking in their rear-view mirrors, checking the Korean manufacturer’s rapid progress with models such as the high-quality, high-performance Hyundai Genesis sedan and coupe.

But the Genesis models don’t pose the biggest threat to Hyundai’s rivals. That, instead, comes in the bread-and-butter segment, the market for compact and midsize sedans and wagons. It comes with models such as this week’s subject vehicle, the 2009 Hyundai Elantra Touring.

Hyundai’s strategy in the family car category is as simple as it is complicated: The Korean company wants to beat all of its top Japanese rivals — Honda, Nissan and Toyota — by offering better products at a lower price.

“Better,” as illustrated by the Elantra Touring, means giving people much more car than they expect for the money.

The subject vehicle, for example, is a five-door compact hatchback wagon. You expect a certain amount of utility in that kind of vehicle. But you don’t expect cargo space — a maximum 65 cubic feet with the rear seats folded — that matches the room found in many midsize sport-utility models.

You expect a manual transmission as standard equipment. But you don’t expect a short-throw, five-speed manual gearbox that shifts with the precision of something found in a vehicle set up for weekend track racing. You certainly don’t expect a car that is loads of fun to drive. But that is what you get in the Elantra Touring, a car that offers so much for the money, it makes you suspicious.

You start trying to figure out where Hyundai has cut corners, what cheapskate magic has been worked to give you so much for so little.

I thought I had found it in the suspension work, which did not seem to fare terribly well over potholed and pock-marked city streets. But now I’m not so sure.

I drove two versions of the Elantra Touring — one with manual transmission and 16-inch radial tires and the other with automatic transmission and 17-inch radials. The model with the bigger tires felt more stable over roads bad and good. It was absent the sometimes irritating choppiness I felt in the car with the smaller tires.

Check out standard equipment. Hyundai offers four-wheel disc brakes (ventilated front/solid rear), antilock brakes, electronic brake-force distribution (which automatically increases brake force to the wheels that need it most), and electronic stability and traction control. Also included are side and head air bags — all in a car with a base price well south of $20,000. That’s a real bargain!

Interior materials weren’t the best in the world — a bountiful helping of bargain-priced vinyl there. But everything appeared stitched and assembled perfectly, as good if not better than anything found in a Honda, Nissan or Toyota — in this case, for several hundred to a couple of thousand of dollars less.

With an in-line four-cylinder, 138-horsepower engine, there’s more than adequate power for most commuter transportation needs. Fuel economy — using recommended regular unleaded gasoline — is good at 23 miles per gallon in the city and 31 miles per gallon on the highway.

On top of it all, Hyundai has managed to give car sales a slight boost in a dreadfully dismal market with its Hyundai Assurance Plus program, designed to relieve consumer anxiety by promising to take over car payments within the first year of a vehicle purchase for buyers who lose jobs through no fault of their own.

That program has been successful enough to be copied in various forms by Ford and General Motors. Could it be that Hyundai, once the laughingstock of the car world, will be the company that leads the automobile industry out of recession?

By Warren Brown
Washington Post

Economy Plus: How to Travel — With Room and Class — On the Cheap

Traveling business or first class is like having a private cabana at a crowded YMCA swimming pool — it may be crammed and noisy around you yet nothing but space, comfort, and relaxation are filling your world. But c’mon, unless it’s on the company dime, sitting up front in the Airbus and eating with real silverware aren’t really worth the sky-high premiums. Of course, there’s always economy class, which pleases the pocket book but not much else — namely, the feet, knees, shoulders, elbows, well, you get the picture.

Then there’s economy plus — still easy on the wallet but actually roomy enough to prompt a smile after buckling up. In the field of compact hatchbacks, the 2009 Hyundai Elantra Touring, with its $18,495 base price and 125 cubic feet of interior volume, symbolizes the economy-plus ticket.

Our tester, which was equipped with a $1500 Premium Sport Package (sunroof, heated seats, 17-inch wheels with 215/45 Kumho Solus KH16 rubber), $95 floor mats, a $30 iPod cable, and $325 Bluetooth hands-free system, came in at $20,445, or around $1400 less than a comparably equipped Toyota Matrix S. Compared to the Hyundai, the Matrix offers less front and rear legroom, less rear headroom, and less cargo room whether the back seat is up or down. Granted, the Toyota delivers more oomph, thanks to a larger 2.4L 158-horsepower four-banger in light of the Elantra Touring’s 2.0L 138-horse engine. But the Hyundai’s fuel-economy advantage (23/31 mpg city/hwy versus 21/28 for the Matrix) arguably offsets the Toyota’s performance edge — 0-60 in 7.3 seconds compared to 8.1 for the Elantra.

Further, the Elantra, wearing the low-pro Kumhos, produced a curt 60-0 braking distance of 122 feet, eight feet shorter than that of the Matrix. Unfortunately, we were unable to conduct our usual battery of handling tests, but we’re confident the Hyundai would deliver numbers on par with the Toyota’s — lateral acceleration of 0.81 g and figure eight of 28.4 seconds at 0.58 g. Despite its rather humble powerplant, the 3000-pound Elantra is a lively, fun-to-drive hatch. Power is perfectly adequate. Handling dynamics are generally crisp. And the ride is comforting without being too stiff. The only nits to pick are very light, somewhat numb steering and a loosely gated gearshift.

As we’ve come to expect from Hyundai, the Elantra Touring comes standard with stability and traction control, six airbags, satellite radio, front-seat active head restraints, and a tire-pressure monitoring system. Moreover, the cabin is attractive, well laid out, and boasts high-quality materials.

Based on Hyundai’s European i30, the U.S.-badged Elantra Touring is a cavernous, competitively priced hatchback that not only undercuts the price tags on offerings from Mazda, Pontiac, and Toyota, but also delivers noticeably more interior space. Further, both its straight-line and handling numbers, not to mention its gas mileage, are solid. For around 20 large, a well-equipped Elantra Touring is an economy-plus ride that represents first-class travel.

2009 Hyundai Elantra Touring
Base price $18,495
Price as tested $20,445
Vehicle layout Front-engine, FWD, 5-pass, 4-door hatchback
Engine 2.0L/138-hp/137-lb-ft DOHC 16-valve I-4
Transmission 5-speed manual
Curb weight 3000 lb (mfr)
Wheelbase 106.3 in
Length x width x height 176.2 x 69.5 x 59.8 in
0-60 mph 8.1 sec
Quarter mile 16.3 sec @ 84.3 mph
Braking, 60-0 mph 122 ft
EPA city/hwy fuel econ 23 / 31 mpg
CO2 emissions 0.75 lb/mile

By Ron Kiino
MotorTrend.com