Daily Archives: March 6, 2007

Hyundai Launches NADA-24 Survey To Help Dealers Win Customer Loyalty

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Hyundai Launches NADA-24 Survey To Help Dealers Win Customer Loyalty

Fountain Valley, Calif., 03/05/2007 Hyundai Motor America launched a new customer survey initiative today called Hyundai Voice of the Customer to help dealers improve customer loyalty and retention. Using a customized version of NADA-24, a customer survey program for automobile dealerships, Hyundai will now be able to deliver nearly instant feedback on the customer experience to its dealers, allowing dealership staff to immediately identify potential customer service issues, address concerns quickly and ultimately cultivate a more loyal, satisfied customer base.

Hyundai customers purchasing or servicing vehicles through any of the 750 Hyundai dealerships across the U.S. will be contacted via telephone regarding their likelihood of recommending the dealership to friends and family. Feedback will be recorded and made available to dealers via text and voice file within hours of the completed call.

While endorsement from a customer is one of the strongest predictors of loyalty, a negative experience can often be mitigated with immediate follow up. With traditional paper survey methods, turnaround time can be 30 days or longer, often well after the customer has already communicated his or her frustrations with friends and family. With more timely feedback, dealerships have an opportunity to address customer issues quickly and directly, potentially increasing customer satisfaction and earning higher customer loyalty.

“It’s important that we’re providing the best possible support for our dealers, combined with the best possible service to our customers,” said Steve Wilhite, Hyundai Motor America’s chief operating officer. “We will use the Hyundai Voice of the Customer, a customized version of the NADA-24, to provide quick feedback to our dealers. This information is critical to resolve customer issues when necessary, and to assist our dealers in improving their daily business processes. Our goals are to rapidly improve dealer loyalty and to encourage customers to recommend our dealers to their friends, family, and associates.”

About NADA

The National Automobile Dealers Association (NADA) was founded in 1917 and represents 20,000 new car and truck dealers, with more than 43,000 franchises nationwide, both domestic and international. For more information on NADA visit www.nada.org.

About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,500 staff in 108 cities across more than 50 countries. For more information on Synovate visit www.synovate.com

Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 750 dealerships nationwide.

Hyundai Wins Kiplinger’s "Best Of 2007 Cars" Awards

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Hyundai Wins Kiplinger’s “Best Of 2007 Cars” Awards

2007 Sonata And Azera Receive “Best In Class”

FOUNTAIN VALLEY, Calif., 03/05/2007 Kiplinger’s Personal Finance named the Hyundai Sonata GLS and Azera Limited “Best in Class” in the annual buyer’s guide “Best of 2007 Cars” awards.

Kiplinger’s Personal Finance editors and analysts evaluated nearly 500 new models and selected winners in nine price categories from small economy cars to crossovers, large SUVs and luxury sedans. They also assessed sticker and dealer prices, projected resale values and fuel costs.

The Azera Limited beat the Toyota Camry and Nissan Altima for “Best in Class” in the $25,000 – $30,000 sedan category, which included a cross-section of midsize and large sedans with premium features. According to Kiplinger’s editors’, “Entry-luxe features, such as heated leather seats, dual climate controls, power rear sunshade and 17-inch wheels, are standard, at a value price. With the $2,500 Ultimate package, you also get a moonroof, ten-speaker Infinity audio system and rain-sensing windshield wipers. The comprehensive warranty is five years/60,000 miles.” Azera also offers standard safety technologies including Electronic Stability Control (ESC) and side and curtain airbags.

The Sonata GLS won “Best in Class” in the under $20,000 sedan category. Kiplinger’s editors stated, “A full array of standard safety features plus 16 cubic feet of cargo room push the Sonata to the head of its pack. With 162 horsepower, this fuel-thrifty four cylinder is no slouch. Speaking of slouching, long-legged drivers and passengers rejoice – no car in this class matches the Sonata’s 44 inches of front legroom and 37 inches in the rear.”

“The Azera and Sonata are both excellent examples of Hyundai’s commitment to outstanding quality, standard life-saving safety technologies and unbeatable value,” said John Krafcik, vice president of Strategic Planning and Product Development, Hyundai Motor America. “It’s rewarding that Kiplinger’s recognized both sedans for their segment leadership.”

Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 755 dealerships nationwide.

Kiplinger’s Personal Finance

Kiplinger’s Personal Finance magazine provides down-to-earth advice on managing your money and achieving financial security. Readers get trustworthy information and practical guidance on saving, investing, planning for retirement, paying for college, buying an automobile, home and other major purchases.