Daily Archives: November 7, 2007

Hyundai Azera And Santa Fe Receive Strategic Vision’s Best-In-Class 2007 Total Value Awards

Leave a reply

Hyundai Azera And Santa Fe Receive Strategic Vision’s Best-In-Class 2007 Total Value Awards

FOUNTAIN VALLEY, Calif., 11/06/2007 Strategic Vision has awarded the Hyundai Azera and Santa Fe “Best-In-Class” in the 2007 Total Value Index™ (TVI) Report that evaluates vehicle owner satisfaction. The results placed the Hyundai Santa Fe a top the small SUV segment with a score of 781, beating competitors such as the Toyota RAV4 and Honda CR-V. The Azera topped the large car segment for the second year in a row with a score of 778, beating American rivals such as Dodge Charger, Mercury Montego and Ford 500.

According to Strategic Vision president, Alexander Edwards, “The Azera and Santa Fe both led their segments by providing products high in perceived quality, providing exceptional features, and being exceptionally priced – all supported with Hyundai’s warranty.”

The TVI research is based on the ratings of new vehicle owners. Calculations incorporate variables that make up ownership experience and owner comments in relation to expected reliability, expected fuel economy, price paid and expected resale value.

“The Strategic Vision TVI awards for the Azera and Santa Fe clearly signify the quality and excellence consumers feel when they purchase Hyundai vehicles,” said John Krafcik, vice president of Product Development and Strategic Planning. “Outstanding value equals great design, quality, safety and performance – all of which are elements of a Hyundai.”

About Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

About Strategic Vision

Since its incorporation in 1989, the research-based consultancy that was founded in 1972 has studied consumer and constituent decision-making. Its unique expertise is identifying consumers’ motivational hierarchies, including the values and emotions that drive perceptions and behavior.

Hyundai Motor America, Its Employees And Dealers Contribute To Southern California Fire Relief Efforts

Leave a reply

Hyundai Motor America, Its Employees And Dealers Contribute To Southern California Fire Relief Efforts

FOUNTAIN VALLEY, Calif., 10/29/2007 Hyundai Motor America (HMA), its employees and dealers are making a concerted effort to assist in providing relief to those who have suffered in the recent fires which have ravaged portions of Southern California.

“All of us in Southern California are affected by this disaster and we’re eager to pitch in and help with the relief efforts in as many ways as possible,” said Keith Duckworth, executive vice president, general affairs, HMA. “Hyundai’s thoughts and concern go out to those who have been affected and hopes these donations will help alleviate their suffering.”

HMA has established a fund for employee donations to the Red Cross relief efforts and HMA will be matching every dollar its employees donate.

Hyundai employees and its Southern California dealers also will be collecting food and personal grooming items for those whose homes have been damaged or destroyed to help those families in getting back on their feet.

Employees will also be given the opportunity to donate their personal time to assist in the rebuilding and relief efforts. It is anticipated that a number of individuals will be working on relief efforts in the next few weeks.

In addition, Hyundai Motor Finance Company (HMFC) is also acting to help alleviate fire-related suffering. In order to assist during this difficult period, HMFC is offering its retail customers in the affected areas the option to extend up to three monthly car payments without paying a deferment fee. In addition, HMFC will waive late charges on up to three payments for retail customers impacted by the fires.

HMFC customers impacted by the Southern California fires can contact HMFC toll-free at 800-523-7020 to discuss payment extension options or other possible assistance.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.